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Oil giant argues its case through online ads

Oil company Shell is launching an online campaign to help challenge its image with environmentalists and the media. Developed by Traffic Proximity, the dhtml ads debut this week and will run on news site CNN.com and environmental news network ENN.com for three weeks. A linking splash ...

TRANSLATION: Mind your language - The internet might be global, but not everyone speaks the same language Mairi Clark asks how internet companies can make sure that they are able to communicate with all their potential customers worldwide

production cost. Its example was CNN. All of CNN's international content can fill up to 40 per cent of a ...

CNN launches on PDAs with AvantGo

CNN has partnered with mobile internet service AvantGo to launch CNN.com Europe content onto PDAs. The deal follows CNN's plans to move CNN.com Europe content towards a multi-platform offering. CNN.com Europe will be accessible under AvantGo's News/Media category. The AvantGo ...

CNN links with Sportal for new site

CNN.com, CNN Sports Illustrated (www.cnnsi.com) and Sportal have linked up to launch a co-branded European sports site. CNN.Sportal.com will include news reports and features on international sport ... , will be the core sports link for CNN.com Europe, and will link directly from Europe.cnn.com/sport as well ...

ANALYSIS: ITV owners reassess the online brand

not on the internet? CNN s Wilson is more sceptical. ITV is a local brand and can t compete on a global basis ...

BROADBAND: What brand shall we watch tonight? - They're not satisfied with the ad-breaks, they want to control the rest of the channel, too. Louise Richardson finds out how broadband is enabling brands to become broadcasters in their own right

like CNN, broadband will open the doors for companies combining net and video content. A new player ...

CNN Europe launches business programme and site

CNN Europe is launching its first integrated business programme and web site, called Business...CNN Europe is launching its first integrated business programme and web site, called Business International. The programme will be aired twice daily, and will report on international financial and business markets. Its launch next month coincides with the revamp of the business section (www.europe.cnn.com/business). ...

FT Knowledge uses video banner ads

. The ads are to be shown on Ask Jeeves and the CNN web sites this week. Molly Jackson, business ...

ONLINE TRAVEL: Come fly with them - The giants of online travel are slugging it out with smart marketing and clever booking tools. Adam Katz Stone takes the lid off Expedia and Travelocity

such as TNT, CNN and VH1 from April to June, and then returning to the small screen with a campaign that ran ...

CNN hires vice-president for European marketing

CNN has appointed Sally Chadwick to steer the marketing efforts for CNN.com Europe, CNN mobile...CNN has appointed Sally Chadwick to steer the marketing efforts for CNN.com Europe, CNN mobile ... will also be in charge of marketing for CNN news networks in Europe, Africa and the Middle East ... online banner advertising for CNN.com, which launched in September. So far, the banners have been ...

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