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Coca-Cola

Latest news, comment and analysis about Coca-Cola

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App:Test - Coca-Cola

. Is it a good brand-builder? What's the link with Coca-Cola and the app? They both require a bottle. Hmmm ...

Coca-Cola: Hidden Formula

LONDON - After year under wraps, Coca-cola finally reveals it's secret formula ... well, sort of. ...

Coca-Cola revamps site for campaign.

Coca-Cola is revamping its web site (www.coca-cola.com) to support its first new marketing...Coca-Cola is revamping its web site (www.coca-cola.com) to support its first new marketing campaign for seven years. The site has been updated to incorporate downloadable images and jingles ... to be adapted to local markets, replaces the slogan Always Coca-Cola with Coca-Cola: enjoy . Downloadable ...

Coca-Cola to offer music downloads

Coca-Cola is set to sell music downloads for the first time through a new web site being launched...music," said Raf McDonnell, head of marketing activation at Coca-Cola GB. "Any revenue we get will go ... Coca-Cola intends to use all of the marketing tools at its disposal, including on-pack promotions ... in the eyes of consumers, and the way the industry is moving itself," he added. Coca-Cola will also ...

Coca-Cola revamps site for campaign.

Coca-Cola is revamping its web site (www.coca-cola.com) to support its first new marketing campaign...Coca-Cola is revamping its web site (www.coca-cola.com) to support its first new marketing campaign for seven years. The site has been updated to incorporate downloadable images and jingles from ... markets, replaces the slogan "Always Coca-Cola" with "Coca-Cola: enjoy". Downloadable images taken from ...

Coca-Cola signs up Carat Interactive

Coca-Cola GB has put Carat Interactive in charge of its online media planning and buying....Renault. Charlotte Oades, marketing director of Coca-Cola GB and Ireland, said the link-up with Carat ...

Coca-Cola reveals Alive games site

Coca-Cola has launched a web site to support its new non-carbonated drink Alive.The site (www ... million marketing campaign for its brands this year, Coca-Cola appointed Preloaded following its work ... Coca-Cola brands Lilt, Schweppes and Dr Pepper. "Mother asked us to get involved because of our ...

Coca-Cola launches ITV World Cup vote

Coca-Cola is unveiling a World Cup-themed competition online as part of its sponsorship of ITV1..., with the winner announced on-air on 13 May. The competition marks the end of Coca-Cola's first season as sponsor ...

Coca-Cola and Pepsi bury hatchet on Twitter

LONDON - Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry...and @ cocacola , why not follow each other on Twitter and be friends :)" Coca-cola was first to respond: "@ eunmac Iain, I think that's a fine idea. A gracious (but competitive) hello from Coca-Cola, @ pepsi ...

Coca-Cola boosts its online music vaults

Coca-Cola is expanding its web music content following a deal with US-based emerging music magazine...It is part of a strategy to turn Coca-Cola.com into a hub for unsigned artists and reflects ... Daly, group manager, interactive communications, at Coca-Cola Company. "We know that, for teens around ... similar to our partnership with iTunes in Europe," he added. The music push follows the relaunch of coca-cola ...

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