Disney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
LONDON - Coca-Cola and Procter & Gamble are among brands who have teamed with US trade bodies...The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data that is collected is stored securely. Under the guidelines, companies will have to tell users when they are being ...
