Coca-Cola: Hidden Formula
23 Mar 2009 | by Staff
LONDON - After year under wraps, Coca-cola finally reveals it's secret formula ... well, sort of. ...
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Latest news, comment and analysis about Coca-Cola
Coca-Cola and Pepsi bury hatchet on Twitter
02 Jul 2009 | by Dan Leahul
LONDON - Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry...and @ cocacola , why not follow each other on Twitter and be friends :)" Coca-cola was first to respond: "@ eunmac Iain, I think that's a fine idea. A gracious (but competitive) hello from Coca-Cola, @ pepsi ...
App:Test - Coca-Cola
10 Mar 2009 | by Stephen Reed
. Is it a good brand-builder? What's the link with Coca-Cola and the app? They both require a bottle. Hmmm ...
Coca-Cola boosts its online music vaults
29 Nov 2006 | by Susie Harwood
Coca-Cola is expanding its web music content following a deal with US-based emerging music magazine...It is part of a strategy to turn Coca-Cola.com into a hub for unsigned artists and reflects ... Daly, group manager, interactive communications, at Coca-Cola Company. "We know that, for teens around ... similar to our partnership with iTunes in Europe," he added. The music push follows the relaunch of coca-cola ...
Coca-Cola refreshes Coke brand and site
20 Jul 2006 | by Susie Harwood
Coca-Cola has launched a global digital strategy to coincide with the rollout of its new 'Coke side...The soft-drinks giant has overhauled its core coke.com/coca-cola.com web site, which relaunched simultaneously in 40 countries and eight languages on 9 July. This is being supported by a major global digital ad campaign. Both the new site and ads were developed by AKQA, which was appointed by Coke as its ...
Coca-Cola invites new bands to compete to play Centrestage
01 Aug 2005 | by Emma Rigby
Coca-Cola is backing the launch of its Centrestage music event with a two-pronged online push....for Coca-Cola Great Britain, said: "We're very excited about the introduction of Coca-Cola Centrestage. We ...
Coca-Cola to charge 80p a music track
09 Feb 2004
Coca-Cola is to offer tracks for 80p on its ground-breaking new music download web site...downloadable music. Julia Goldin, marketing director, Great Britain at Coca-Cola, said: "Coca-Cola ...
Coca-Cola to offer music downloads
01 Jan 2004 | by Philip Smith
Coca-Cola is set to sell music downloads for the first time through a new web site being launched...music," said Raf McDonnell, head of marketing activation at Coca-Cola GB. "Any revenue we get will go ... Coca-Cola intends to use all of the marketing tools at its disposal, including on-pack promotions ... in the eyes of consumers, and the way the industry is moving itself," he added. Coca-Cola will also ...
NEW SITE REVIEW: ValueClick Europe's Carl White believes Coca-Cola's revamped web site has too many
03 Jul 2002 | by CARL WHITE, managing director of digital marketing company ValueClick Europe
Coca-Cola has just overhauled its web site to increase its appeal to the youth market. But after..., which is surely a turn-off for youngsters. Based around a Coca-Cola bottle-shaped apartment ... of Coca-Cola's sponsorship of the World Cup and ITV show The Premiership. In the case of The Premiership ... to the site directly. If it is designed to showcase Coca-Cola marketing initiatives to young people ...
BULLETS: FIFA, Coca-Cola and Nike appoint Screendragon.com
12 Jun 2002
FIFA, Coca-Cola and Nike have appointed video screensaver software company Screendragon
