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The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ...
new-media agency at the birth of the industry, she would probably have won Coca-Cola and Unilever ...
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