Vitaminwater turns to Facebook to find new flavour
09 Sep 2009 | by Elizabeth Clifford-Marsh
taking home $5000 for their efforts. Owned by Coca-Cola, Vitaminwater is aimed at health conscious ...
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Latest news, comment and analysis about Coca-Cola
Coke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
LONDON - Depressed? Lonely? Don't worry: help is at hand. Coca-Cola is appointing three 'happiness
Coke wants to track what you say on Twitter
05 Aug 2009 | by Elizabeth Clifford-Marsh
LONDON - Coca-Cola claims to have become the first company to use branded URLs to track...Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium. Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result ...
Coca-Cola and Pepsi bury hatchet on Twitter
02 Jul 2009 | by Dan Leahul
LONDON - Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry...and @ cocacola , why not follow each other on Twitter and be friends :)" Coca-cola was first to respond: "@ eunmac Iain, I think that's a fine idea. A gracious (but competitive) hello from Coca-Cola, @ pepsi ...
Coca-Cola: Hidden Formula
23 Mar 2009 | by Staff
LONDON - After year under wraps, Coca-cola finally reveals it's secret formula ... well, sort of. ...
Innovator: Giving Coke back its fizz
26 Feb 2009 | by Elizabeth Clifford-Marsh
LONDON - Coca-Cola's digital guru Stafford Green has brought the brand right up to date, and he...Stafford Green is the living embodiment of the old Coca-Cola strapline, 'Have a Coke and a smile ... scenario hard to imagine but, having started his Coca-Cola career in the HR department, it's obvious ... -forward 21 years, and Green is bringing Coca-Cola up to date digitally, as director of interactive marketing ...
Vital statistics
14 Jul 2008
The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ...
Fanta launches online gaming season with Weebl's Stuff
01 May 2008 | by Hayley Pinkerfield
The six-week campaign will coincide with the launch of the site's new gaming content, sponsored by Coca-Cola drinks brand Fanta. Independent online advertising sales house w00t!media, which represents Weebl's Stuff, developed the creative idea alongside Fanta's media planning and buying agency Vizeum ...
Creative review: Giles Montgomery, Grand Union
01 Apr 2008
Montgomery's client list at Grand Union includes Coca-Cola, Sky, Boots, npower, Ask.com and the Energy Saving Trust. Previously, he held senior creative positions at Wieden & Kennedy, Saatchi & Saatchi and Leagas Delaney. "Online creativity in the UK is brilliant, but I'd like to see more clients putting ...
Capri Sun embarks on an online first to promote new juice drink
14 Mar 2007 | by Hayley Pinkerfield
Capri Sun, a Coca-Cola Enterprises brand, has invested in online ads for the first time
