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Online advertising - Campaign of the week - Loyalty is rewarded with stuff you want.

-pulls redeemable against desirable consumer goods. Charlotte Goddard reports....-important relationship with its consumers by playing on their greed for Stuff. Pepsi Stuff, that is. This is the name ... the launch of Pepsi Stuff, Pepsi is starting a six-week viral email campaign to be sent to 45,000 consumers ... the consumer and the brand can be built on and developed. A banner on Pepsi's home page, which has been ...

Novartis launches viral ad campaign.

Consumer health goods company Novartis is to launch an email viral marketing campaign for its...Consumer health goods company Novartis is to launch an email viral marketing campaign for its Ovaltine Power brand at www.ovaltinepower.com. The site, which went live earlier this month, promotes the Ovaltine Power range of ready-to-drink milk chocolate milkshakes and milk chocolate powder ...

Household goods - Why would anyone go to a web site about ketchup.

(fast-moving consumer goods) brands - the products you have in your kitchen cupboards, or bathroom...fmcg (fast-moving consumer goods) brands - the products you have in your kitchen cupboards ... . The nature of consumer goods retailing, as supermarket chains like Tesco now realise, will change ... goods at all? Why not consumer services? You can t cost-effectively deliver one tube of Mentadent to a ...

P&G site targets teenagers.

Consumer goods giant Procter & Gamble has joined forces with internet company Excite to develop a...Consumer goods giant Procter There will be a number of different areas targeting a range of interests, including relationships, entertainment and jobs, said Evan Rudowski, vice-president and managing director of Excite Europe. The site has been cooking for a number of months. We don t see ...

Comment - Free ISPs are good for consumers and businesses alike.

the future of free ISP services. Put simply, the telecoms watchdog has to decide whether they are a good...the future of free ISP services. Put simply, the telecoms watchdog has to decide whether they are a good ... at all. That makes operating a free service a lot less attractive. So are free internet services good or bad? Well, for consumers, they re obviously fantastic, as long as they re reasonably robust and don ...

Comment - Free ISPs are good for consumers and businesses alike.

they are a good thing or not....good or bad? Well, for consumers, they re obviously fantastic, as long as they re reasonably robust and don t require lots of calls to expensive helpdesks. For businesses, they re also pretty good ... the future of free ISP services. Put simply, the telecoms watchdog has to decide whether they are a good ...

Unilever gives web boardroom cred.

has been that there are not enough consumer goods companies doing it. Where are all those household...advertising has been that there are not enough consumer goods companies doing it. Where are all those ... the Microsoft-owned online service MSN) can only come as good news. Financial details have not been ... commitment to online media by a packaged goods advertiser to date. Unilever, as online advertising ...

Luxury goods.

luxury goods group Louis Vuitton Moet Hennessy (LVMH) has said it will soon go live with eLuxury.com, a ... - consumers have come to rely on the web as the place to find what they are looking for at the lowest possible price. In the luxury arena, however, it s more complicated. When you are dealing with luxury goods, a ...

Luxury goods.

potential advantage. Only a very small percentage of consumers are even looking for luxury goods, she ... .com. The French luxury goods group Louis Vuitton Moet Hennessy (LVMH) has said it will soon go live with eLuxury ... commodities vendors - consumers have come to rely on the web as the place to find what they are looking ...

Comet rejects Asda’s offer of online partnership.

internet service offering cut-price deals on consumer goods. A Comet spokesperson said its new price...Electrical retailer Comet has rejected Asda s invitation to participate in the supermarket s new internet service offering cut-price deals on consumer goods. A Comet spokesperson said its new price checking meant that Comet was already offering the guaranteed lowest price on all its range. Fifteen ...

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