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When digital marketing strategies go wrong

in January, a gadget blog exposed a Belkin International salesman for offering payment to consumers ... , they are positively illegal. A European consumer protection law enacted in 2008 effectively made it an offence ... blogger Patrick Altoft picked up on a scattering of blog comments, written as if by a variety of consumers ...

Battle of the brands: CNN versus Sky News

/25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ... is pretty good, it falls down at error prevention and rectification. For example, when registering not all ... is pretty good but is slow to load. Also, first impressions don't match expectations as the Sky News TV ...

Charlie aged 5¾: the story behind Revolution's latest cover star

for media owners to distribute their content, and brands to engage with consumers. To help make sense ...

Revolution's relaunch: one year on see the covers that made the mag

of consumers, including Charlie, aged 5 . September 2009: Memes - the power of pointlessness From ... of online gaming has potential for brands hoping to engage consumers in new ways. March 2009: I'm a PC ...

Revolution Future 50: meet the digital stars of tomorrow

). In the book Mark offers a new theory of consumer behaviour, arguing we are driven less by independent thought ... , too. It's a good example of the need to collaborate with other people and companies. Tim is disruptive ... of joining in February 2008 she had launched a digital brand from scratch, serving consumer and business ...

Battle of the brands: Amazon versus Play

of retailers in February 2009. So it seems UK consumers were delighted with purchases and complaint handling ... 6/10 Amazon.co.uk offers a clearly laid out homepage with good use of white space ... together. Presentation 14/15 Good use of colour and excellent use of white space to create ...

Future sound of the web

of his office, Diey reveals that, with a contact microphone, they are good for creating "some super ...

From brief to browser: KitKat

the web in order to attract a new generation of consumers, and reposition it from being 'liked' to 'loved ... about including social media in this campaign, to allow the target consumer to interact with the brand ...

 

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