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Smartphone wars: Blackberry outsells iPhone in UK

manufacturer's share dropped from 51 per cent to 44 per cent in Q3 compared to Q2, said Nielsen. The good news ...

Best Buy unleashes 500-strong Twitter sales force

in an effort to improve the consumer experience....The US retail giant's new Twelpforce' comprises more than 500 store employees responsible for reaching out and connection with consumers seeking more information about consumer electronics. Best Buy ... is promoting the launch of Twelpforce with a series of TV ads encouraging consumers to send a direct tweet ...

Disney, Coke and Microsoft back behavioural targeting guidelines

Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice Principles aim to increase consumer awareness and choice about the kind of advertising received, and will require participating companies such as Google, AOL and Microsoft Advertising, to give UK consumers a ...

Twitter set to make cash from branded direct messages?

LONDON - Twitter is gearing up to allow advertisers to target consumers with direct messages...vouchers it would have to make the service opt-in for consumers. There are already a significant number ...

Email marketing set to 'balloon' over next five years

Forrester research is predicting email spend to "balloon" to $2bn ( 1.2bn) by 2014, a nearly 11% compound annual growth rate. Falling CPMs, a high return on investment, and growing consumer use ... will account for more than one-third of all marketing messages in consumers' inboxes by 2014, representing ...

Direct Stats

to better engage consumers is also a high priority. The volume of emails sent out continues to grow ...

Sharwoods launches ‘print at home' coupon drive

Using Couponstar s Bricks technology, the food company will distribute the Thai range coupons directly to interested consumers through its own website. Ten thousand coupons were made available to registered customers, with promotion of the campaign being limited to the Sharwoods website and via email ...

Tesco embarks on eCRM drive

monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...

Digital direct: DM and email are complementary, so keep themcoming

, the question of tangibility. Good DM is the physical side of the loyalty communications, something that could be saved and even collected. Email is perishable. If it is part of a good integrated programme, a bit ...

Get your web site ready for Christmas

LONDON - Increasing numbers of consumers are rushing to buy their Christmas gifts online. According...failed to cope with consumer demand in the build up to Christmas, resulting in customer complaint and severe financial loss. To prevent your site from crashing and consumers being lost to your competitors ... are structured and that you have a good free-search text tool customers are less likely to abandon the purchase ...

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