12 Oct 2009
| by Mrudula Kodali
/25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ...
is pretty good, it falls down at error prevention and rectification. For example, when registering not all ...
is pretty good but is slow to load. Also, first impressions don't match expectations as the Sky News TV ...
07 Sep 2009
| by Mrudula Kodali
of retailers in February 2009. So it seems UK consumers were delighted with purchases and complaint handling ...
6/10 Amazon.co.uk offers a clearly laid out homepage with good use of white space ...
together. Presentation 14/15 Good use of colour and excellent use of white space to create ...
25 Aug 2009
| by Adam Woods
of his office, Diey reveals that, with a contact microphone, they are good for creating "some super ...
20 Aug 2009
| by Elizabeth Clifford-Marsh
for consumers in all stages of the purchase cycle. TK Maxx rolled out its ecommerce website in March this year ...
29 Jul 2009
| by Andrew McCormick
about it. "We are not complaining about her taste, obviously it's good (or at least her web team's taste is good), but we are surprised that a film icon's website could be so similar to our own. We ...
03 Jul 2009
| by Elizabeth Clifford-Marsh
Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice Principles aim to increase consumer awareness and choice about the kind of advertising received, and will require participating companies such as Google, AOL and Microsoft Advertising, to give UK consumers a ...
28 Apr 2009
| by Elizabeth Clifford-Marsh
of online marketing at Virgin Media, claims the company's strategy allows it to speak to consumers ...
26 Mar 2009
| by Staff
the web in order to attract a new generation of consumers, and reposition it from being 'liked' to 'loved ...
about including social media in this campaign, to allow the target consumer to interact with the brand ...
03 Feb 2009
| by Andrew McCormick
LONDON - British Gas has approached agencies to rebuild its consumer website and advise on e
28 Jan 2009
| by Kim Benjamin
their marketing strategies for tougher times and changing consumer behaviour. Kim Benjamin reports..... Marketers need to think of multi-channel in terms of seamless integration, says Leggett, as consumers will continue to approach content through a variety of formats. "Consumers do not think of a brand in terms ...
up to consumers, will also be important. Personal recommendations and user-generated content ...