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Online elf craze is back, with added social networking goodness

LONDON - US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing game, this time with added social networking functions letting users share their creations on Twitter and Facebook.

NHS U-turn: gaming can be good for you

LONDON - Nintendo's Wii Fit Plus has won the backing of the NHS, months after the government ran campaigns implying playing video games can make people fat.

Corrie gets into e-commerce: buy Street goods online

LONDON - ITV has launched an online store for Coronation Street fans, with plans to have 35 products relating to the long-running soap on sale by Christmas this year.

Ask.com launches coupons for recession-hit consumers

LONDON - Ask.com has launched a coupon initiative in a bid to appeal to savvy shoppers and boost its performance.

Nokia aims good things at Google

to the good things in life....The Good Things feature in Ovi Maps encourages users to add points of interest to the map ... with Google Maps. The Good Things is available in 25 countries and was created by AKQA, Farfar and Starcut. It was developed to support and give substance to Nokia's upcoming Get to the Good Things marketing campaign ...

Recession fails to stem consumer gadget lust

consumers tightening up their budgets....as consumers who would usually have purchased standard midrange devices moved up the range to get more features ... that consumers and operators are demanding most strongly - like touchscreens, focus on user interfaces ...

Is MSN's video player any good? Find out here

BBC iPlayer, which offers ease of use, good streaming quality and a broad range of programmes. So how ... such as Facebook, Twitter and Stumbleupon. This is a good way to spread the word about such a new service ...

Brands granted free mobile SMS access to consumers

text messages to consumers without having to inflict network messaging charges....Normal 0 Called 'free-to-end-user', the service allows businesses to communicate to consumers via SMS free of operator charges, allowing content providers to absorb the costs on behalf of the users. The platform has launched in the US with operators T-Mobile and AT T, where most subscribers ...

Disney's secret lab tests online ads: consumers probed

The company has long measured clicks and conversions, but is keen to know more about which ad formats are most attractive for consumers who merely glance at them while engaging the content of the site they are visiting. Disney Media Networks, which includes ABC, ESPN, ABC Family and Disney XD, is hoping ...

Collection 2000 to turn consumers into make-up artists

the digital drive will help it engage with its consumers and cement its position at the forefront of fun make ...

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