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ANALYSIS: Online Retail - Cashing in on Christmas

Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day...major focus for online retailers is a distractingly good one: no high street to compete against ... of demand. Five million British consumers spent 102 million online on 25 December last year, according to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ...

Game of the week: Post-It

in the past relied heavily on media spend to get their message in front of consumers, often fall foul ... competitors is a testament to how good a piece of work it is. Revolution's Game of the Week: Post-It Game ...

Unite hands digital marketing account to Summit

Unite already has a good online presence, but that it has potential to be better. "Every student ...

Battle of the brands - Apple vs Samsung

Apple and Samsung, two of the biggest consumer electronics retailers, go head to head to see who...The large, recession-shaped dent in consumer spending is set to have a big impact on sales of consumer electronics, from flat-screen TVs to mobile phones, MP3 players and PCs. For brands in this sector ... per cent after analysts re-valued the stock in light of weakened consumer spending, while Samsung ...

PriceRunner rolls out finance channel

at helping consumers make the right choices under tighting economic conditions....The new channel will allow consumers to compare prices, quickly and simply, across an array ... , the site added BeatThatQuote.com to its portfolio of consumer services, including the newly launched ... better and more integrated service to help consumers spend wisely during the current economic climate ...

Unilever unveils global web strategy for Persil

The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date for the Persil brand, which is known as Omo outside the UK. The online activity will extend Persil's 'dirt is good ... information, skincare tips and an environmental savings calculator telling consumers how they can be 'kinder ...

Dixons jumps on Facebook bandwagon

The DSG International-owned brand has created a sponsored Facebook page providing consumers with reviews and videos of its latest products, as well as exclusive competitions and discounts. The branded social networking group features a photo album showcasing this week's hot products', alongside ...

Volvo provokes digital debate for new C30

the cars benefits amidst consumer debate. The campaign will be supported by online advertising across ... -overs of design-lead consumer technology sites such as T3 . The online push has been designed to reinforce ...

Buzz marketing techniques illegal from May, IPA warns

According to the IPA s warning, The Consumer Protection from Unfair Trading Regulations contains a clause which makes the following a criminal offence: Seeding positive messages about a brand in a blog ... marketing specialists to communicate with potential consumers in social situations without disclosing ...

CHI & Partners scoops four Revolution Awards

played host to the great and good of digital marketing. Revolution s editor, Mairi Clark, introduced ...

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