30 Sep 2009
| by Elizabeth Clifford-Marsh
slow down in consumer demand for cars, Peugeot launched several models over the summer, including the 7 ...
22 Sep 2009
| by Darren Davidson
. The black and white tags, which resemble the bar codes featured on consumer products, can be photographed ...
's blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...
is at the point of purchase, providing more in-depth information is a great way to engage with the consumer. "The ...
07 Sep 2009
| by Elizabeth Clifford-Marsh
that violated its consumer ethics policy or that were written by employees who did not disclose ...
25 Jun 2009
| by Staff
into the growing consumer desire to reduce CO2 emissions and safeguard the environment. Pitch Despite being ...
. "The idea was to use Fiat's in-car technology to analyse how consumers drive and suggest improvements ...
-brainer' for consumers in terms of the financial and environmental benefits it brings. The challenge was to emphasise ...
22 Jun 2009
| by Elizabeth Clifford-Marsh
, for the latest Z4 Roadster model from BMW, was to give consumers the opportunity to experience, and interact with ...
, the campaign became more interactive, says Horry. "In the beginning it was very basic - consumers would print ...
14 Apr 2009
| by Staff
participation in the social media campaign. Using Twitter, consumers can write "#LRNY" with each Tweet ...
25 Mar 2009
| by Elizabeth Clifford-Marsh
, Good to Grow will invite participants to look after five real plants from bulb to full bloom. A live ...
signing up for a test drive. "Good to grow is a fantastically optimistic way of having some fun while ...
25 Mar 2009
| by Andrew McCormick
that allow brands to befriend consumers online. Monty explains: "People see me doing that in a public place ...
13 Jan 2009
| by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local
04 Dec 2008
| by Staff
aimed to tap into social media to engage with consumers and get them talking about Infiniti ...
. Execution: TMW directly initiated dialogue with consumers through blogs, community sites and discussion ...