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ANALYSIS: Online Retail - Cashing in on Christmas

Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day...major focus for online retailers is a distractingly good one: no high street to compete against ... of demand. Five million British consumers spent 102 million online on 25 December last year, according to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ...

Online elf craze is back, with added social networking goodness

LONDON - US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing game, this time with added social networking functions letting users share their creations on Twitter and Facebook.

Is open source the answer?

controversy among developers. Here was a supermarket not only inviting other retailers to sell its goods ...

Amazon creates mobile payments to rival PayPal

Amazon's Mobile Payments Service provides developers with an app they can plug into their website to allow customers to pay for good using their existing Amazon account details. The system is compatible ... has been testing the system on its own site and the websites of third-party retailers who sell goods ...

Puma iPhone app puts stripping models in the palm of your hand

consumers to receive a 20 per cent discount at Puma stores. It has already launched on iTunes , with a web ...

Battle of the brands: Amazon versus Play

of retailers in February 2009. So it seems UK consumers were delighted with purchases and complaint handling ... 6/10 Amazon.co.uk offers a clearly laid out homepage with good use of white space ... together. Presentation 14/15 Good use of colour and excellent use of white space to create ...

PC World and Currys' staff attack customers on Facebook

in another discussion called 'Which branch?'. The comments were discovered by the consumer action blog Bitterwallet and its self-confessed "crack team of pissed off consumers". Amongst the comments discovered ... .'" No one from DSGi's corporate or consumer public relations teams were available for comment. Similar ...

Gap scraps TV ads for social media campaign

aimed at targeting consumers who are already using the web to talk about fashion. The Born to Fit campaign uses cinema, print and outdoor ads to drive consumers to a branded Facebook page where they can ... on popsugar.com say Born to strategise . Gap has also devised an iPhone app that allows consumers mix ...

Best Buy unleashes 500-strong Twitter sales force

in an effort to improve the consumer experience....The US retail giant's new Twelpforce' comprises more than 500 store employees responsible for reaching out and connection with consumers seeking more information about consumer electronics. Best Buy ... is promoting the launch of Twelpforce with a series of TV ads encouraging consumers to send a direct tweet ...

Revolution's Digital Marketer of the Year on innovation

it justice and ensure we engage the consumer in an equally innovative way that cuts through the clutter ... the layers and focus on what you are great at. Consumers want authenticity and will look to brands they trust ... agency, AKQA, won several gongs at the Revolution Awards. What is it you look for in an agency? Good ...

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