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Augmented Reality: Special report - Don't believe the hype

For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some clever rendering software. It works like this: The consumer's own image is rendered on screen by means ... - image is added. By moving the symbol the consumer can manipulate the CGI projection. It's a tool ...

Real-time Search: What it means for you

million mark, meaning that somehow, Google and Bing will have to sift through the dross to get to the good ... have to be prepared to act fast when it comes to consumer response." Every brand should have at least ... - there is opportunity to target consumers intelligently. A recent study found that one in five tweets mentions a brand ...

Xbox strikes back

consumer takes a little more persuasion to put their hand in their pocket. Truth be told, the majority ... and Zune are going to do for us. By the end of this year UK consumers can play games they love to play ...

The Download: Smart guide to ... YouTube's video ad platform

consumers to third-party sites where they can access product information or make purchases. YouTube ...

Opinion: Why tech businesses will lead the charge out of recession next year

and consumers. Getting a handle on ROI is vital in the downturn, but it will also be a distinct competitive ... has changed for good. It's inherently risky to expect 'old' revenue to return to pre ... idea gets funded today; the good ones thrive and the poor ones don't. It's simply a better basis ...

The Download: Smart guide to... Cloud computing

such as Google's Gmail and Microsoft's Office Live are already proving popular with consumers, while Facebook ... consumers off Windows. Google is hoping that its new operating system, in conjunction with its Chrome web browser, will encourage consumers to use more web-based apps and therefore click on more of its search ads ...

Dell's first smartphone to launch in China, UK could follow

Consumer Group, said: "Our entry into the smartphone category is a logical extension of Dell's consumer ...

iPhone share of smartphone market hits 17 per cent

devices will reach the market in time for Christmas, and mobile carriers will run incentives for consumers ...

Like Coke? Like Windows 7? Your life's about to get a whole lot better

for the Windows 7 operating system to be downloaded by consumers who are big fans of a brand. The branding ... -president of consumer and online at Microsoft, said: "The new Windows Theme Experience and Windows Personalisation Gallery in Windows 7 allow consumers to customise their technology to reflect the things in life ...

Microsoft overcomes virals to reach Windows 7 sales record

According to the research company NPD, US sales of Windows 7 outpaced those of previous operating system Vista by 234 per cent in terms of the number of units shifted. It's good news for the software ... . It is also a triumph of good product reviews over bad marketing - the company was widely pilloried for a ...

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