Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?
01 Dec 2009 | by John Owen
format, as well as the message; and collaborating with consumers to manage and develop ongoing campaigns ...
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Jobs | Agency Showcase | Ad creative's first big UK consumer campaign for broadband in 2002 confused some customers, who didn't realise ... Scientist. 72.5 per cent of Americans and 69 per cent of British consumers were online last year, claims ...
format, as well as the message; and collaborating with consumers to manage and develop ongoing campaigns ...
and consumers. Getting a handle on ROI is vital in the downturn, but it will also be a distinct competitive ... has changed for good. It's inherently risky to expect 'old' revenue to return to pre ... idea gets funded today; the good ones thrive and the poor ones don't. It's simply a better basis ...
such as Google's Gmail and Microsoft's Office Live are already proving popular with consumers, while Facebook ... consumers off Windows. Google is hoping that its new operating system, in conjunction with its Chrome web browser, will encourage consumers to use more web-based apps and therefore click on more of its search ads ...
Consumer Group, said: "Our entry into the smartphone category is a logical extension of Dell's consumer ...
devices will reach the market in time for Christmas, and mobile carriers will run incentives for consumers ...
The went live today and was created by Jack Morton Worldwide. It shows four men discussing what features a good handset has, until one of the men has a violent reaction and begins a strange physical transformation. Nokia has been working with developers to come up with apps for the Nokia N900 ...
and consumer electronics brands. ...
'passion points' for consumers, and aligning our brand with a new property like Vevo gives us a chance ...
'crowdsourcing' for ideas. It revealed this week that it had plans in the UK to get consumers to make their own ...