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When digital marketing strategies go wrong

poor customer service and faulty hardware - the brand well and truly had it coming. As the scope ... in January, a gadget blog exposed a Belkin International salesman for offering payment to consumers ... , they are positively illegal. A European consumer protection law enacted in 2008 effectively made it an offence ...

Battle of the brands: CNN versus Sky News

, offering a range of usability, accessibility and design services for websites, intranets, mobile devices ...

Charlie aged 5¾: the story behind Revolution's latest cover star

for media owners to distribute their content, and brands to engage with consumers. To help make sense ...

Revolution's relaunch: one year on see the covers that made the mag

of consumers, including Charlie, aged 5 . September 2009: Memes - the power of pointlessness From ... of online gaming has potential for brands hoping to engage consumers in new ways. March 2009: I'm a PC ...

Revolution Future 50: meet the digital stars of tomorrow

technology officer had left to launch a new music service. He had seen a beta version of it, and it was going ... ). In the book Mark offers a new theory of consumer behaviour, arguing we are driven less by independent thought ... and Media Contacts Michael Smith Director of interactive services, COI The government ...

Battle of the brands: Amazon versus Play

Play.com came out on top in the UK's first National Customer Satisfaction Index survey of retailers in February 2009. So it seems UK consumers were delighted with purchases and complaint handling ... experience consultancy, offering a range of usability, accessibility and design services for websites ...

From brief to browser: KitKat

the web in order to attract a new generation of consumers, and reposition it from being 'liked' to 'loved ... about including social media in this campaign, to allow the target consumer to interact with the brand ...

 

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