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40 things you didn't know about the internet

's first big UK consumer campaign for broadband in 2002 confused some customers, who didn't realise ... Scientist. 72.5 per cent of Americans and 69 per cent of British consumers were online last year, claims ...

40 Years of the Web: 40 things you didn't know about the internet

's first big UK consumer campaign for broadband in 2002 confused some customers, who didn't realise ... Scientist. 72.5 per cent of Americans and 69 per cent of British consumers were online last year, claims ...

Augmented Reality: Special report - Don't believe the hype

For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...for consumers. Useful services will survive when gimmicky AR tricks are long forgotten Educate the consumer ... public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some clever rendering software. It works like this: The consumer's own image is rendered on screen by means ...

Real-time Search: What it means for you

Search.Many brands are already using Twitter as a customer service and research tool - monitoring ... have to be prepared to act fast when it comes to consumer response." Every brand should have at least ... - there is opportunity to target consumers intelligently. A recent study found that one in five tweets mentions a brand ...

Real-time search: what it means for you

Search.Many brands are already using Twitter as a customer service and research tool - monitoring ... have to be prepared to act fast when it comes to consumer response." Every brand should have at least ... - there is opportunity to target consumers intelligently. A recent study found that one in five tweets mentions a brand ...

Xbox strikes back

phone call would be made to social services and the perpetrator carted off to a big grey building never ... consumer takes a little more persuasion to put their hand in their pocket. Truth be told, the majority ... -on-demand services available via Xbox Live. Sky Player is already available and, as a man who used to work ...

ANALYSIS: Online Retail - Cashing in on Christmas

Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day...of demand. Five million British consumers spent 102 million online on 25 December last year, according to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... ." Given that The Queen's Speech is only five minutes long, consumers will have to be quicker than ever ...

The Download: Smart guide to ... YouTube's video ad platform

consumers to third-party sites where they can access product information or make purchases. YouTube ... services or a top brand testing the effectiveness of a new campaign, you can now use Promoted Videos ...

Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?

format, as well as the message; and collaborating with consumers to manage and develop ongoing campaigns ...

The Download: Smart guide to... Cloud computing

time, rather than on localised operating systems like Microsoft Windows. Cloud-based services such as Google's Gmail and Microsoft's Office Live are already proving popular with consumers, while Facebook ... consumers off Windows. Google is hoping that its new operating system, in conjunction with its Chrome web ...

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