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Peugeot builds relationship with existing customers

's features and remind them when servicing is due....and future requirements, service reminders, dealership information, offers and promotions, news feeds ... slow down in consumer demand for cars, Peugeot launched several models over the summer, including the 7 ...

Ford promotes Taurus through outdoor mobile link

. The black and white tags, which resemble the bar codes featured on consumer products, can be photographed ... 's blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ... is at the point of purchase, providing more in-depth information is a great way to engage with the consumer. "The ...

Honda responds to Facebook backlash

that violated its consumer ethics policy or that were written by employees who did not disclose ...

Behind the scenes: AKQA's Grand Prix winning Fiat campaign

into the growing consumer desire to reduce CO2 emissions and safeguard the environment. Pitch Despite being ... . "The idea was to use Fiat's in-car technology to analyse how consumers drive and suggest improvements ... -brainer' for consumers in terms of the financial and environmental benefits it brings. The challenge was to emphasise ...

Behind the scenes: BMW's augmented reality campaign

, for the latest Z4 Roadster model from BMW, was to give consumers the opportunity to experience, and interact with ... , the campaign became more interactive, says Horry. "In the beginning it was very basic - consumers would print ...

Land Rover uses Twitter to promote new range of vehicles

participation in the social media campaign. Using Twitter, consumers can write "#LRNY" with each Tweet ...

Ford's big Twitter

that allow brands to befriend consumers online. Monty explains: "People see me doing that in a public place ... you, then look away now. Addressing Ford's customer service division recently, Monty said: "You all ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local

Case studies - Nissan Infiniti

aimed to tap into social media to engage with consumers and get them talking about Infiniti ... . Execution: TMW directly initiated dialogue with consumers through blogs, community sites and discussion ...

Mazda moves into affiliate marketing

The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... potential consumers," said Clare Crawford, communications co-ordinator for national advertising at Mazda ...

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