30 Dec 2009
| by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...for consumers. Useful services will survive when gimmicky AR tricks are long forgotten Educate the consumer ...
public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some clever rendering software. It works like this: The consumer's own image is rendered on screen by means ...
23 Dec 2009
| by Dan Leahul
Search.Many brands are already using Twitter as a customer service and research tool - monitoring ...
have to be prepared to act fast when it comes to consumer response." Every brand should have at least ...
- there is opportunity to target consumers intelligently. A recent study found that one in five tweets mentions a brand ...
21 Dec 2009
| by Andrew McCormick
phone call would be made to social services and the perpetrator carted off to a big grey building never ...
consumer takes a little more persuasion to put their hand in their pocket. Truth be told, the majority ...
-on-demand services available via Xbox Live. Sky Player is already available and, as a man who used to work ...
01 Dec 2009
| by Staff
consumers to third-party sites where they can access product information or make purchases. YouTube ...
services or a top brand testing the effectiveness of a new campaign, you can now use Promoted Videos ...
30 Nov 2009
| by Staff
time, rather than on localised operating systems like Microsoft Windows. Cloud-based services such as Google's Gmail and Microsoft's Office Live are already proving popular with consumers, while Facebook ...
consumers off Windows. Google is hoping that its new operating system, in conjunction with its Chrome web ...
30 Nov 2009
| by Nancy Cruickshank
and consumers. Getting a handle on ROI is vital in the downturn, but it will also be a distinct competitive ...
never thought to ask for it. Predicting the seemingly impossible and servicing that demand is becoming ...
16 Nov 2009
| by Staff
Consumer Group, said: "Our entry into the smartphone category is a logical extension of Dell's consumer ...
13 Nov 2009
| by Staff
devices will reach the market in time for Christmas, and mobile carriers will run incentives for consumers ...
13 Nov 2009
| by Jennifer Whitehead
for the Windows 7 operating system to be downloaded by consumers who are big fans of a brand. The branding ...
-president of consumer and online at Microsoft, said: "The new Windows Theme Experience and Windows Personalisation Gallery in Windows 7 allow consumers to customise their technology to reflect the things in life ...
27 Oct 2009
| by Jennifer Whitehead
'crowdsourcing' for ideas. It revealed this week that it had plans in the UK to get consumers to make their own ...