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Smartphone wars: Blackberry outsells iPhone in UK

10 Nov 2009 | by Andrew McCormick

for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 ...

Volkswagen scours social media for The People's Reviewer

28 Jul 2009 | by Dan Leahul

to drive digital buzz for VW's new Tiguan model, using a combination of Twitter, YouTube, Facebook

Best Buy seeks job applicants with 250 Twitter followers

14 Jul 2009 | by Gareth Jones

have advertised for marketers with social media experience, Best Buy is believed to be the first ...

Disney, Coke and Microsoft back behavioural targeting guidelines

03 Jul 2009 | by Elizabeth Clifford-Marsh

and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... been committed to an information campaign. The move by the US follows the UK Internet Advertising ... Principles aim to increase consumer awareness and choice about the kind of advertising received ...

Twitter set to make cash from branded direct messages?

22 Jun 2009 | by Gareth Jones

LONDON - Twitter is gearing up to allow advertisers to target consumers with direct messages...and small businesses use the service. If Twitter were to allow advertisers to offer coupons and discount ...

Direct Stats

14 Jul 2008

The study, carried out by the Direct Marketing Association's Email Marketing Council in the fourth quarter of last year, shows that integrating email with other digital channels is at the top of the agenda. According to the study of leading email service providers, improving the sophistication of email marketing ...

Sharwoods launches ‘print at home' coupon drive

30 Jan 2008 | by Mairi Clark

by Manchester digital marketing agency, Code Computerlove. Client services director at Code Computerlove ...

VCCP scoops Government school dinners work

11 Jan 2008 | by Hayley Pinkerfield

Engine, Publicis and Golley Slater also pitched for the business. The 500,000 brief is to target older secondary school children and increase uptake of school dinners. It will be met with a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show ...

Digital direct: DM and email are complementary, so keep themcoming

01 Nov 2007 | by Lazar Dzamic, planning director at Kitcatt Nohr

The flood of reports showing the relentless advance of email - and its cannibalisation of traditional marketing channels, DM particularly - is not subsiding. And they're basically right: email IS eating into other marketing channels.

Digital direct: Don't underestimate the visual elements of email marketing

03 Sep 2007 | by Andrew Robinson, managing director at Lyris UK

But concentrating solely on the 'science' ignores the critical element of art. Other marketing arenas, such as print advertising, direct mail and catalogues, devote whole creative teams to work on the layout, colour scheme, images and design of a campaign. Email is visual too, and a picture can ...

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