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Opinion - Interactive TV is much more than just a direct marketing tool.

Advertising agencies need to get involved with interactive TV ads now, to prevent the medium from..., when it will have to fulfil all of the advertising and marketing needs that the analogue TV it replaces ... it diminishes the perceived future importance of iTV to advertisers. Also, interactive television needs ... advertising on iTV. Platform providers have led advertising development on iTV so far, often re ...

Capital debuts two online-only stations.

Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations...Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations before Christmas. As part of its planned investment of 4m in online ventures during the next 12 months, Capital Interactive s first online station - codenamed Diva - will target women in their 20s ...

Artism targets the creative industry

An online business-to-business service for the UK creative industry has gone live, enabling professionals to source talent, venues and industry news. Covering television, film, radio, the performing arts, music and the advertising industry, Artism (www. artism.com) provides access to a database ...

Leisure forum will help small operators compete.

to advertise products and properties online. An aggregated buying service enables smaller operators to club...to advertise products and properties online. An aggregated buying service enables smaller operators to club ...

Magex goes into b2b with $80m.

Digital payment group Magex is moving into the b2b market having secured 80m in private equity...Digital payment group Magex is moving into the b2b market having secured 80m in private equity funding. Previously, Magex has produced systems including financial clearing facilities for delivery ... channels such as digital television and WAP phones. New investors include Goldman Sachs, Capital Z ...

GWR invests #7m in altodigital.com.

at least #1m advertising spend over two years with GWR....at least #1m advertising spend over two years with GWR. ...

Channel 5 to support travel site

In return for equity in the site, Channel 5 will provide spot advertising, programme sponsorship, holiday pages on 5 Text, and links from the 5 Text web site ( www.5text.co.uk ) and Channel 5 web site ... activity to date has included advertising in national and regional newspapers, on poster sites and phone ...

Rhubarb voice-over agency goes online.

advertising agencies and production companies looking for voice-over artists or businesses adding sound...Voice-over and audio production agency Rhubarb, famous for providing the voice for Tomb Raider's Lara Croft, has launched an online business-to-business site. The site (www.rhubarb. co.uk) targets advertising agencies and production companies looking for voice-over artists or businesses adding sound ...

ASP portal revamps to offer b2b service.

items through a "leisure zone". "We are not trying to build an advertising revenue-based model," said...items through a "leisure zone". "We are not trying to build an advertising revenue-based model," said ...

Bluecycle.com moves into b2b and mobiles.

's launch in January. New advertising will focus on the trade press and direct mail....'s launch in January. New advertising will focus on the trade press and direct mail. ...

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