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Starting up in a downturn

. But then again, if it was going to be easy, everyone would be doing it. Here are five of the hottest digital ... through." Alldigdown alldigdown.com Love user-generated content? Avoid Alldigdown: the digital ... are diverse, "like any old-fashioned business", says Taylor. They include advertising and downloads, while ...

Petplan builds customer-orientated Guinness World Record attempt

An online 'Petrait' gallery, which soft launched exclusively to Petplan policy holders this month, is rolling out UK-wide today and invites pet owners to upload and share their pictures on a designated website designed by digital agency Pancentric. Once the record breaking number of pictures has been ...

MarketWatch.com now really real-time

real-time prowess, with streaming news stories, quotes and advertisements....'Kiosk' advertising unit, which offers a mix of content and advertising, which is continually cycled ... 's Wall Street Journal Digital Network, which also includes WSJ.com and AllThingsD.com. Murdoch, among ...

Opinion: There'll be winners and losers online as the credit crunch bites brands

toughest economic challenge for 60 years, it's not surprising that those of us who depend on advertising...inventory at lower cost per million. So what of medium-sized digital publishers and brand advertising ... high-quality product Given the vast amount of time consumers spend online, digital ad revenues continue to grow, albeit by an estimated 15% or less in Q1 and single-digit growth in Q2 2008, while other ...

Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above-the-line advertising and Walker Media handled media planning and buying. Barclays Capital, Barclays' investment arm ...

Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above-the-line advertising and Walker Media handled media planning and buying. Barclays Capital, Barclays' investment arm ...

MasterCard hands MRM travel project

LONDON - MasterCard Worldwide has appointed digital agency MRM Worldwide (UK) to lead its digital

Economic climate forces major advertisers to slash spending

The UK's biggest online advertisers including the COI, Orange and Microsoft are slashing...media spend, according to Nielsen. Orange significantly cut back its digital marketing activity ... on 2007. However, online advertising still accounts for a healthy 10 per cent of the brand's overall ... Direct ramped up its digital marketing spend by an impressive 334 per cent to £4.8 million, making ...

Account wins

Tourism Australia has appointed DDB Worldwide to handle its integrated advertising account, thought...The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism ... & General has reappointed its incumbent digital agency Fortune Cookie to develop its online strategy following a competitive pitch. The digital design and build agency won the project to redesign the financial ...

Performance index

across the digital economy in terms of speed of loading and availability.

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