Panasonic unleashes giant pigeon on UK cities
13 Nov 2009 | by Jennifer Whitehead
to promote its new Lumiz ZX-1 digital camera, with has an 8x optical zoom lens.
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ...
Game of the week: Post-It
11 Sep 2009 | by Jim McNiven
it's probably time to get back on topic and talk advertising. Successful branded viral games ... format online and wraps a product seamlessly around it. Created by Inbox Digital for 3M Post-its, this multiplayer application allows gamers to compete in a slick, digital version of Pictionary. The game has been ...
Yell.com partners with VideoJug for DIY depository
21 Jul 2009 | by Dan Leahul
partnership deal since then. Earlier this year, Yell offered advertisers the opportunity to either pay ...
Nike gets new digital marketing tsar
08 Jun 2009 | by Gareth Jones
activity for the company, ensuring that digital continues to play a key strategic role in all future ... including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
The next online battle: Google versus Amazon
02 Jun 2009 | by Andrew McCormick
LONDON - Google is preparing to draw swords with fellow digital success story Amazon over plans
Mizuno returns to TV ads after viral success
07 May 2009 | by Dan Leahul
test' viral campaign to television in its first broadcast advertisement in over five years.
Unite hands digital marketing account to Summit
02 Dec 2008 | by Elizabeth Clifford-Marsh
Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions made, and find out when payments are due. Summit Media plans to launch online ad campaigns to increase ...
Orange loses global marketing chief
18 Nov 2008 | by Gareth Jones
on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...
Battle of the brands - Apple vs Samsung
14 Nov 2008 | by Kim Benjamin
, Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... to the brand, but admits it is not a main part of its digital strategy. "We are pushing web 2.0 techniques ... and are likely to accept advertising emails as long as they are relevant." But brands in this sector could use ...
