15 Dec 2009
| by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ...
that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ...
04 Aug 2009
| by Dan Leahul
LONDON - Fashion label Fly53 has launched a new website, created by Pancentric Digital, as part...Normal 0 Designed and built by interactive agency, Pancentric Digital, the site www.fly53.com , is styled as the 'House of Fly53' with different rooms themed around confession, revival ...
, lead creative, Pancentric Digital, said: "We've quite literally opened the door at the new Fly53.com ...
01 Jul 2009
| by Gareth Jones
LONDON: Advertisers who tweet on behalf of their celebrity brand-icons are 'bogus' and have
29 May 2009
| by Andrew McCormick
LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up
13 May 2009
| by Dan Leahul
Your Reebok, created by digital agency Inside Mobile, uses the iPhone's touch, motion and GPS features to create personalised trainers with a selection of styles, materials, colours and text. Users ...
design, personalised content and advertising, Inside Mobile has enabled Reebok to engage consumers ...
23 Mar 2009
| by Staff
LONDON - This animated film advertising trainers brings to life the legend of the Zodiac Race. ...
17 Oct 2008
| by Staff
with Lateral and Starcom on digital projects. - The brand has a strong history of innovation in advertising ...
the boundaries of advertising, so giving the internet a key role in its 'Living life unbuttoned' campaign is the next logical step. - Internally, the drive online is being championed by Vincent Stuhlen, digital ...
17 Oct 2008
| by Staff
that Reebok claims had become increasingly hard to reach and connect with through a traditional advertising ...
14 Jul 2008
| by Gareth Jones
is the only way to create truly successful digital campaigns....Pestridge, who is responsible for integrating digital into the core of Nike's marketing strategy, told Revolution that being "bold" is the best way to stand out online. "Successful digital marketing ...
environments. "We ensure that digital is at the centre of everything we do," he said. "If an idea doesn ...
14 Jul 2008
This month: Advertisers are failing to take advantage of social networking sites to promote...over the effectiveness of the
social networking strategies being rolled out by advertisers. Despite the huge potential of Facebook, Bebo and MySpace to engage
audiences, most advertisers build social ...
social networking groups as they would typical microsites,
the research finds. "Most advertisers simply ...