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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ...

Fashion label channels voyuerism for website launch

LONDON - Fashion label Fly53 has launched a new website, created by Pancentric Digital, as part...Normal 0 Designed and built by interactive agency, Pancentric Digital, the site www.fly53.com , is styled as the 'House of Fly53' with different rooms themed around confession, revival ... , lead creative, Pancentric Digital, said: "We've quite literally opened the door at the new Fly53.com ...

Revolution Forum: Bogus brands have no place on Twitter

LONDON: Advertisers who tweet on behalf of their celebrity brand-icons are 'bogus' and have

Clothing brand USC backs start-up digital agency

LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up

Reebok targets trainer addicts with iPhone app

Your Reebok, created by digital agency Inside Mobile, uses the iPhone's touch, motion and GPS features to create personalised trainers with a selection of styles, materials, colours and text. Users ... design, personalised content and advertising, Inside Mobile has enabled Reebok to engage consumers ...

Onitsuka Tiger: Zodiac Race

LONDON - This animated film advertising trainers brings to life the legend of the Zodiac Race. ...

The Download: Smart guide to ... Levi's 501 relaunch

with Lateral and Starcom on digital projects. - The brand has a strong history of innovation in advertising ... the boundaries of advertising, so giving the internet a key role in its 'Living life unbuttoned' campaign is the next logical step. - Internally, the drive online is being championed by Vincent Stuhlen, digital ...

Case studies - Reebok

that Reebok claims had become increasingly hard to reach and connect with through a traditional advertising ...

Nike chief: risk is key to success

is the only way to create truly successful digital campaigns....Pestridge, who is responsible for integrating digital into the core of Nike's marketing strategy, told Revolution that being "bold" is the best way to stand out online. "Successful digital marketing ... environments. "We ensure that digital is at the centre of everything we do," he said. "If an idea doesn ...

Vital statistics

This month: Advertisers are failing to take advantage of social networking sites to promote...over the effectiveness of the social networking strategies being rolled out by advertisers. Despite the huge potential of Facebook, Bebo and MySpace to engage audiences, most advertisers build social ... social networking groups as they would typical microsites, the research finds. "Most advertisers simply ...

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