Unilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
manager at Unilever. "We have our eyes and ears open to new ways of creating advertising." The brand ... for Peperami to make advertising." ...
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Search results for Digital Advertising
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Jobs | Agency Showcase | Ad creativeSailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Coke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
Online alcohol ads 100 per cent up on previous year
08 Sep 2009 | by Andrew McCormick
LONDON - Not one online ad by an alcohol brand breached the Advertising Standards Authority...to embrace the internet as an effective advertising medium. The most popular medium for alcohol brands ...
T.G.I. Friday's targets families for summer fun
20 Aug 2009 | by Elizabeth Clifford-Marsh
is targeted at parents looking for children's entertainment in the summer holidays with display advertising ...
Doritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up ... the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...
Cadbury's campaign tasks users to track down the 'Goo'
15 May 2009 | by Dan Leahul
LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg.... Online advertising of the Twisted bar creating mayhem will also aim to direct potential traffic ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... strategy. Skive digital planner Paul Guerrieria says the brief's huge scope wasn't a surprise given ...
