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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ...

Is open source the answer?

. Facebook, Twitter, Amazon, eBay, Betfair and 7Digital are just a few to have embraced openness, and all ... at last count, including services from Google Maps to AdWords and Google Docs. Digital marketing agency ... for Europe at Google, says the company had several reasons for opening up its API. "We don't advertise our ...

E-book reader market set for shake-up as Kindle faces new competition

in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ...

Asda uses web in aim to become store of the people

Andy Bond, chief executive of Asda said the 'digital explosion' and a decline in trust in the government and business poses a challenge to businesses looking to build customer loyalty. As a result, Asda has launched a new blog called Aisle Spy and has introduced a number of webcams at key locations ...

Google Maps to show where to get coffee on the go

search, with a range of new advertising opportunities for brands....and restaurants are the likely advertisers for Google. McDonald's is already an advertiser in Japan, as are coffee ... on their phones but the search giant has yet to reveal what specific opportunities it will offer to advertisers ...

Google books project hits snag

to restrict price competition and muscle other digital distributors from the market. In a joint statement ...

eBay appoints Essence across Europe

LONDON - eBay has named digital agency Essence to manage its display and editorial accounts across...their ability to combine strong creative ideas in digital media, with a thorough, analytical approach ...

Gap scraps TV ads for social media campaign

The high-street chain, which made its name by featuring stars including Audrey Hepburn, Orlando Bloom and Liv Tyler in its TV ads, is shifting its focus to the web for its Born to Fit campaign. Instead of TV advertising, the initiative will see Gap put Facebook at the centre of an online campaign ...

Välkommen! 7Digital partners with Spotify and Last.fm for Sweden launch

LONDON - London-based mp3 shop 7digital is breaking ground in the land of Spotify, announcing...kronor ( 6). In addition to the download store, 7digital's catalogue will also be available to Swedish ... and Denmark. Ben Drury, chief executive of 7digital, said the company currently has the largest mp3 retail ...

Best Buy seeks job applicants with 250 Twitter followers

have advertised for marketers with social media experience, Best Buy is believed to be the first ...

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