30 Dec 2009
| by Trevor Clawson
. Trevor Clawson assesses the pros and cons of the latest must-have digital technology....that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ...
certainly get a real PR buzz," says Gregoire Assemat-Tessandier, global head of digital at Bacardi Global ...
of gimmickry, with little in the way of substance to back it up. Indeed, Geoff Gower, digital creative director ...
23 Dec 2009
| by Dan Leahul
! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...
successful focal point for their digital strategy, Dell remains the uncontested champion - its Twitter ...
21 Dec 2009
| by Andrew McCormick
in the living room. "This is very similar to when I launched Sky Digital in the UK with Premier League ...
30 Nov 2009
| by Nancy Cruickshank
Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist....tentatively out of recession. Nancy Cruickshank, executive director, digital development, Telegraph Media ...
advertised. The Bank of England believes recovery will be 'slow and protracted', holding the base rate ...
100 rose above 5,000 points for the first time in almost a year in September. In advertising, Sir ...
30 Nov 2009
| by Staff
for brands. US bank Wells Fargo already allows users to keep digital copies of documents such as passports ...
13 Nov 2009
| by Jennifer Whitehead
branded versions of the new Windows 7 operating system, in a deal with Microsoft Advertising....The brands have created what Microsoft Advertising is calling Windows Theme Experiences - skins for the Windows 7 operating system to be downloaded by consumers who are big fans of a brand. The branding appears on the user's desktop as well as in Internet Explorer 8 add-ons, web-connected gadgets ...
16 Sep 2009
| by Andrew McCormick
will help digital marketers increase their ROI....acquisition. In a statement, Adobe said: "This optimisation will enable advertisers and advertising agencies, pubilhsers and e-tailers to realise greater ROI from their digital media investments and improve their end users' experiences." The idea behind the acquisition is to offer anything a digital marketer, web ...
28 Aug 2009
| by Dan Leahul
LONDON - Vodafone has teamed up with digital agency Marvellous to create a branded urban game using
19 Aug 2009
| by Dan Leahul
at the heart of its mobile business. It's most recent digital media index found a 129 per cent increase ...
19 Aug 2009
| by Dan Leahul
has also announced plans for a new digital reader for the PSP - called Digital Comics - that allows ...