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STA rolls out click-to-call mobile campaign

been at the forefront of trying new technology as our customers and prospective clients are digitally ...

Travelodge offers cheap sleeps through discount tweets

via Twitter." It's part of a new investment in digital that saw Herbert, a digital marketer, take ...

Thomas Cook launches branded holiday reviews site

Thomas Cook hopes the service will increase customer interaction and said it has already improved its SEO as a result of incorporating user generated content on its site. The platform was created by digital agency Bazaarvoice and allows users to search for reviews of hotels, resorts or destinations ...

P&O launches digital marketing drive to fight recession

LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign

First Capital Connect takes train delays to Twitter

their journeys take place. The system, developed by digital agency Tobias Tobias, then can alert customers ... Burton, FCC's digital marketing manager, said Twitter's potential as a way of getting information ...

EU forces airlines to improve websites

the price tag without the customer being aware. Airlines were also told off for advertising a lower price ...

Kiwi and Aussie tourism bodies cash in on digital marketing

for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity.

STA Travel kicks off multimillion-pound rebrand online

include a 24-hour digital price board, which is constantly updated with world travel offers. ...

From brief to browser: Emirates

in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ... the auditions, and then promote the online premiere of the film. Advertising slots were booked on suitable ... Europe and India. Launch Online advertising and PR were central to the first phase of the Emirates ...

Case studies - Madame Tussauds

Campaign: Madame Tussauds Agency: Graphico Aims: Graphico was charged with producing a new global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit ... to Graphico, the digital drive helped the proportion of online ticket sales for the London attraction increase ...

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