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AKQA launches digital marketing division

The division, called AKQA Media, Search Analytics, has launched in the UK and US, aiming to provide clients with end-to-end digital marketing. It is made up of more than 75 employees ... brings 11 years of digital media experience and was previously at Zed Media, working on L'Or al, BMW ...

BT reviews digital marketing strategy

LONDON - BT, one of the UK's biggest digital advertisers, is set to extend its roster of digital...The telecoms giant has approached digital agencies to participate in an 'online creative services ... changing digital marketplace there are many new opportunities that require new skills and approaches. As we have not assessed the market in this area for a number of years it seems sensible that we do so now ...

The Link hires Play for digital marketing

Mobile phone retailer The Link has appointed Play as its first online marketing agency, having...Play, the digital agency set up by M&C Saatchi and former itraffic directors Matt Gorzkowski, Jon ... to launch an online marketing campaign at the end of September, which will include a microsite, rich ... , Play also scooped the web marketing account for Tourism Australia in a co-pitch with M&C Saatchi, which ...

When digital marketing strategies go wrong

cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ... such blunders, we bring you six of the biggest digital marketing messes of all time. Perhaps unsurprisingly ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Digital marketing manager Sikorsky leaves British Airways

LONDON - Joe Sikorsky, digital marketing manager at British Airways, has left the company, citing a...on the design and editorial team of BA.com and will take the new title of digital and BA.com marketing manager ... digital marketing budget. In 2005, the brand is thought to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad formats for BA ...

Comment: IDM meets digital marketing training demand

We know that digital marketing is growing at a prodigious rate and accounts for at least three per...Certificate in Digital Marketing and a Diploma in Digital Marketing, which will be available in April. The Certificate is aimed at marketers who implement digital marketing campaigns, while the Diploma is geared ... are primarily suited to marketers, but digital technical personnel are not excluded. It can include marketers ...

Kiwi and Aussie tourism bodies cash in on digital marketing

for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...

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