LONDON - Spam filters be warned, new research predicts the amount email marketing is due to explode...of social email accounts will fuel the use of email by direct marketing professionals, the company said in its annual Email Marketing Forecast. David Daniels, Forrester analyst, said: "By 2014 direct marketers will waste $144m on emails that never reach their primary target. Successful direct marketing pros ...
yesterday's launch of the Digital Britain report. But rather than read 238 pages of government speak, find...viaible. Lord Carter has taken a firm line on digital piracy, giving Ofcom the role of enforcing ISPs ...
will lead and co-ordinate the necessary investment for Next Generation Digital Test Beds and has allocated ...
in local news across all media due to the reduction in ad money available. The Digital TV switchover scheme ...
o 2012 is a floor and not ceiling on how fast Britain's broadband should be. Announcing the digital Britain report this afternoon Lord Carter also laid out a firm line to combat digital piracy. Ofcom ...
following written warning. Ofcom will also be responsible for auditing Britain's digital infrastructure ...
present a unique marketing opportunity and an honest chance to reach out to someone in need. Enter...certainly in vain. Who else but web-savvy marketers to come to the rescue? Using some simple keyword ...
presented marketers with a direct link to those in need, and Rubin has been busy selling his platform to companies looking to go beyond a simple website and Facebook page as part of their digital strategy. A ...
LONDON - To launch the first British Armed Forces Day, which aims to encourage the public to show their support of past, present and future military personnel, the Minsitry of Defence is rolling out a social media campaign and series of online competitions.
LONDON - Digital ad spend in Europe has recorded yet another year of growth, but Q1 2009 figures...-to-date assesment of the digitalmarket. The IAB Europe report, meanwhile, shows that search benefited from ...
The European online ad market grew 20 per cent across 19 countries in 2008, to reach a value of 12.9 billion ( 10.9bn), comparing favourably to the US market, which only grew 10.6 per cent to reach ...
3G, will launch in the UK on 19 June. The iPhone has already transformed mobile marketing, but its...of months, so expect prominent offerings from launch. Will it impact mobile marketing? Very much so! 81 ...
LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digitalmarketer ...
responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...
of viral marketing. But where a person is asked to send a marketing message to a friend or to hand over their contact details for a marketing purpose, brand owners need to understand the inherent risks to the brand. Marketers are responsible for any unsolicited marketing messages they send which do not comply with data ...
LONDON - P&O Ferries has launched a digitalmarketing drive, starting with an email campaign...reported sales are down by between 12 and 14 per cent this year. Sarah Staughton, head of marketing at P O ...
