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Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...

Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...

Lloyds Finance Group targets emerging international markets

Lloyds Finance Group is poised to launch a strategic online marketing campaign, targeting emerging...the major markets throughout Europe, North America, and Asia, and is going through a period of international ... , initially targeting lucrative markets in China, Russia and Germany. The multilingual campaign ... -growing economies. WebCertain will also be using its experience in these markets to provide link-building services ...

The Revolution Search Marketing Report: The science of search

With escalating online marketing costs and the rest of the search engine market now following Google's opaque bidding model, marketing agencies cannot continue to throw people at the problem in a bid to boost pay-per-click campaign value. Indeed, with the entire search engine market now following Google ...

Lloyds TSB enters insurance comparison market

site enters a maturing price comparison site market with major new entrants, including Tesco which ...

Analysis: Bellwether reveals maturing market

the slowest upwards revisions to online marketing budgets since autumn 2003....category, and now account for around nine per cent of total marketing spend. Total share of spend in 2007 was: 29.3 per cent main media, 25 per cent direct marketing, 8.7 per cent internet, 9.5 per cent sales promotion, and 29.3 per cent 'all other' marketing. Overall, the IPA's quarterly survey of marketing spend ...

Vox Pop: What were the momentous digital deals of 2007?

for digital marketing strategy, influence and ultimately, success. It makes Google sole beneficiary ... The past year has seen a raft of M&A activity, as traditional and digital businesses have readied ... !'s acquisition of Right Media really ignited the ad-exchange market. The eyes of the industry will be closely ...

Deals: Kaboose acquires marketing company Bounty

US online media company, Kaboose, has acquired direct-to-parent marketing company Bounty from

Owen on digital media: The tried-and-tested giveaway finds new lifevia the internet

to the hidden treasures on Orange's "unlimited" site, it seems online marketers have succumbed to an attack..., gifts have always been a sales and marketing tool. Just ask your friendly local drug dealer. But we re ... be advertising-led. Increasingly, though, ideas like these are now central to the marketing effort. Why? Because, for a start, successful marketing today is about doing cool stuff, not saying cool stuff. But also, more ...

Deals: Mission Marketing Group acquires marketing agency Story

The Mission Marketing Group has acquired Edinburgh-based marketing agency Story for around £13.5m

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