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Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

E-commerce drives home shopping market as direct sales decline

LONDON - E-commerce will be the key factor driving the growth of the home shopping market, which...This finding comes from research by marketing intelligence company Key Note, which claims that home shopping market will expand at a rapid, albeit decelerating pace over the next five years. The research ... , while direct sales are likely to begin to decline. The total market for UK home shopping was valued ...

Volvo provokes digital debate for new C30

The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...

Ebay hands digital ad sales account to Ad2One

LONDON - Ebay has appointed Ad2One as its exclusive digital advertising sales house, following a

Buzz marketing techniques illegal from May, IPA warns

marketing specialists to communicate with potential consumers in social situations without disclosing ... and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry ... regulatory systems. Palomba advises that agencies and marketing teams should assess their activities ...

SpinVox hires AIS for global digital strategy

to devise a global digital relationship strategy....to implement a strong relationship marketing campaign for us, said Mel Fenwick, marketing director at SpinVox ...

Microsoft pushes digital lifestyle online

LONDON - Microsoft has launched a video-driven site to promote digital living and push its products....microsoft.com/uk/digitallife , has been created by integrated digital agency Mason Zimbler, and has been outputted solely ...

Honda unveils ambitious digital brand drive

, Honda s digital marketing manager, said: Digital provides us with an ideal opportunity to bring ... used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ... Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...

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