LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digitalmarketer ...
responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...
Unite has appointed Summit Media to run its digitalmarketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ...
students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ...
, with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ...
the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...
LONDON - E-commerce will be the key factor driving the growth of the home shopping market, which...This finding comes from research by marketing intelligence company Key Note, which claims that home shopping market will expand at a rapid, albeit decelerating pace over the next five years. The research ...
, while direct sales are likely to begin to decline. The total market for UK home shopping was valued ...
The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...
marketing specialists to communicate with potential consumers in social situations without disclosing ...
and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry ...
regulatory systems. Palomba advises that agencies and marketing teams should assess their activities ...
to devise a global digital relationship strategy....to implement a strong relationship marketing campaign for us, said Mel Fenwick, marketing director at SpinVox ...
LONDON - Microsoft has launched a video-driven site to promote digital living and push its products....microsoft.com/uk/digitallife , has been created by integrated digital agency Mason Zimbler, and has been outputted solely ...
, Honda s digitalmarketing manager, said: Digital provides us with an ideal opportunity to bring ...
used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ...
Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...