Heineken backs beer dispenser with digital drive
11 Jun 2008 | by Gareth Jones
LONDON - Heineken is rolling out a year-long digital marketing drive to promote the launch of its
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Jobs | Agency Showcase | Ad creativeSailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Linda McCartney Foods ramps up digital strategy
26 Mar 2008 | by Hayley Pinkerfield
LONDON - Linda McCartney Foods has shifted its brand marketing strategy online, harnessing digital
Drambuie invests in digital in bid to reach younger ABC1 males
22 Jan 2008 | by Hayley Pinkerfield
Drambuie, the alcoholic drink brand, has invested significantly in a digital strategy for the first...Creative digital consultancy Mook has been tasked with delivering a digital campaign ... acceptable choice. The brand is targeting a new market of 25- to 35-year-old ABC1 males, replacing the previous target audience of over 55s. "We are a small brand with a certain amount of money. Digital ...
Owen on digital media: Creativity matters - any hairy primate could tell you that
22 Oct 2007 | by John Owen
It's frustrating, as a digital agency, when the most talked about digital campaign of the year...It gets worse when you consider that it's not actually a piece of digital marketing at all. It's a ... and get better with repeat viewing. So where does this leave digital agencies? With a resounding reminder that single-minded creativity is still the most important ingredient in marketing. I worry ...
EMI strikes digital deal to lure global brands
24 Jul 2007 | by Hayley Pinkerfield
LONDON - EMI Music has inked a deal with Chicago-based digital agency, VerveLife, opening up music...Williams and Coldplay. EMI will remain the exclusive digital music provider in future global brand campaigns developed by VerveLife. Barney Wragg, global head of digital, EMI Music, said: EMI s recent ... to offer consumers downloads that they can play across all digital music players. We are very excited about ...
Owen on digital media: How consumers came to devalue a brand's street cred
09 Jul 2007 | by John Owen
Now, here's a story that touched me. It might not seem to have a lot to do with digital marketing...chairman of the IPA Digital Marketing Group, john.owen@haynet.com. ... marketing promise and purchase point reality was mirrored at the point of consumption too. In blind taste tests, Stella fared poorly, but in branded tests it came out on top - a sure sign of marketing success ...
Joshua adds digital task to Nescafe duties
12 Jan 2007 | by by Danielle Long
LONDON - Nescafe has appointed digital and direct marketing agency Joshua G2 to redesign...The agency will be responsible for creating a digital platform that will integrate all ... Joshua because they demonstrated a clear grasp of our brand and the potential for digital media to bring it alive. Nick Whillis, client head for Nescafe at Joshua, said: Digital strategy is increasingly ...
Masterclass: The Revolution Masterclass on viral marketing
29 Nov 2006
Marketers need a great idea to launch a viral campaign that's good enough to be forwarded and a...marketing uses the network effect of the internet to deliver brand messages. Unsurprisingly, a growing ... . According to Jupiter Research, one in five advertisers is planning to use viral marketing in the next year ... -seeding web site. Consumers are also becoming increasingly aware of viral marketing. According to a survey ...
Ribena promo uses digital Tube panels
29 Sep 2006 | by Danielle Long
Ribena is using digital escalator panels in London's Tottenham Court Road Tube station to promote...and the digital panels were selected due to the high volume of people who use Tottenham Court Road station. The push, created by M&C Saatchi with the digital part by M&C's interactive agency Play, launches this week. Matt Gorzkowski, co-founder and client services director at Play, said the digital panels animate ...
