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Commonwealth Games: Dog Digital lands Glasgow 2014 brief

LONDON - Glasgow 2014 has appointed local agency Dog Digital to develop a website and digital...stage. The final site will go live next March. John Donnelly, director of marketing and sponsorship at Glasgow 2014, said: "Dog Digital responded with a consistently high quality and detailed proposal, which left the Organisiing Committee in no doubt that they are our ideal partner agency." Dog Digital ...

Heineken digital chief appointed as first chair of WFA Digital Network

LONDON - Marco van Veen, head of digital strategy and development at Heineken International, has...Normal 0 The WFA Digital Network is a peer-to-peer group of interactive marketers from ... . The WFA was originally formed in 1953. The Digital Network was launched in January 2008 with the objective of building its members' capability in digital as a marketing discipline through sharing ...

Digital Britain: have your say now deadline has passed

Digital Britain report - one week on from its publication....of the Digital Britain report . Only any comments made will be unable to influence the outcome of the report ... people and encouraged contributions from all quarters. Frustration led to activists in the digital industry creating their own version of the Digital Britain report. The same collective is now ...

Digital Britain: your broadband is about to get more expensive

o 2012 is a floor and not ceiling on how fast Britain's broadband should be. Announcing the digital Britain report this afternoon Lord Carter also laid out a firm line to combat digital piracy. Ofcom ... following written warning. Ofcom will also be responsible for auditing Britain's digital infrastructure ...

Army barmy: British armed forces go digital for the day

LONDON - To launch the first British Armed Forces Day, which aims to encourage the public to show their support of past, present and future military personnel, the Minsitry of Defence is rolling out a social media campaign and series of online competitions.

UK government challenged by alternative Digital Britain report

LONDON - Lord Carter's flagship Digital Britain report, aimed at making Britain a leading digital...Digital Britain. Spurred into action by the publication of the government's Interim Digital Britain ... alternative methods for making Digital Britain a reality. The report criticised the aspiration to offer ... Digital Apprenticeship Scheme to encourage graduates to apply for experience at digitally engaged ...

Army marketing chief issues web 2.0 warning

LONDON - The Army’s director of marketing and communications Mark Bainbridge has warned brands...Speaking at the Revolution Forum earlier this week, Bainbridge called on marketers to think carefully' before embarking on web 2.0 strategies that allow them to enter into a dialogue with consumers ... media budget to the internet. It is about to embark on a major digital drive aimed at helping it reach ...

Army embarks on long-term digital engagement

The Army is harnessing digital to promote its global work, as well as to allow the public to show...The Army s marketing director Mark Bainbridge said that digital will become the core of all The Army s communication activity: Digital used to follow above-the-line and below-the-line channels ... Army Recruiting Group. The campaign cost around 2m, which covered television and digital production ...

Creative review: David Brown, creative director, Euro RSCG 4D Digital - BIMA member for two years

David Brown is responsible for the creative output at Euro RSCG 4D Digital. He and his team...SAVING TRUST: 'Commit to save your 20 per cent' - Grand Union The Energy Saving Trust's latest digital ... . The variety and uniqueness of these areas is a creative testament to how digital can engage the audience ...

Online lottery seeks digital shop

LONDON - A new online lottery is hunting an agency for a £5m digital media brief....MyLotto24, from the European firm Tipp24 AG, will launch with a multi-million pound marketing campaign, and aims to bag a share of the lottery market as-yet dominated by Camelot. Five agencies have now been shortlisted to be invited to pitch for the business to drive consumer awareness ...

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