02 Nov 2009
| by Staff
LONDON - Facebook is the preferred social network for marketers with more than half of US online...As of April this year, Facebook was marketers' favourite site, with 56.8 per cent of the largest US online retailers maintaining some kind of a presense on the site. It was followed by video-sharing website YouTube, with 41.4 per cent of retailers having a presence, and MySpace, with 28.6 per cent ...
09 Oct 2009
| by Darren Davidson
LONDON - The nascent e-book reader market is hotting up, with US book retailer Barnes & Noble set...in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ...
such as Sony market e-book readers, the Kindle dominates the market. Earlier this week, Amazon dropped ...
12 Aug 2009
| by Dan Leahul
LONDON - London-based mp3 shop 7digital is breaking ground in the land of Spotify, announcing...kronor ( 6). In addition to the download store, 7digital's catalogue will also be available to Swedish ...
and Denmark. Ben Drury, chief executive of 7digital, said the company currently has the largest mp3 retail ...
29 Jun 2009
| by Staff
on innovation in marketing ahead of delivering a keynote speech at this week's Revolution Forum....You've just been awarded the Digital Marketer of the Year award at the Revolution Innovation ...
on. DediPower Managed Hosting sponsored Revolution's Digital Marketer of the Year 2009 ...
. Innovation is part of our DNA. What are some of the challenges in delivering an innovative marketing ...
19 Jun 2009
| by Dan Leahul
selection of product microsites and the appointment of viral marketing partner TAMBA....bespoke ways of shopping online. Cassie Ash, marketing manager at SockShop.co.uk, said: "We ...
08 May 2009
| by Dan Leahul
LONDON - Major music label EMI said its earnings trebled in the past year, revealing that digital...it made from digital sales, but its clear the company will depend more and more on legitimate downloads ...
in the overall market. EMI's highest seller last year was Coldplay's 'Viva La Vida', and expects a boon ...
06 Apr 2009
| by Elizabeth Clifford-Marsh
LONDON - Failed high street retailer Woolworths is taking a pick 'n' mix approach to digital...Last.fm radio station, Woolies Radio, has also been established to endear the brand to the digital ...
01 Apr 2008
that it is to target core global markets via a strategic online marketing campaign....The company is targeting the US and European markets with a multilingual
push as it aims to expand ...
in multilingual search marketing. The campaign will focus initially on
the UK and US before moving into the German and Nordic markets. The aim
is to increase Joseph Turner's visibility in the major search engines ...
14 Mar 2008
| by David White, European operations director, Efficient Frontier
With escalating online marketing costs and the rest of the search engine
market now following Google's opaque bidding model, marketing agencies
cannot continue to throw people at the problem in a bid to boost
pay-per-click campaign value. Indeed, with the entire search engine market now following Google ...
12 Dec 2007
| by Hayley Pinkerfield
LONDON - Asda has made heavy use of digital in a Christmas marketing onslaught....as easy as possible. AWA, the Leeds-based full service digital agency that has created the campaign, has also implemented email marketing which will run throughout the Christmas period, affiliate marketing ...
.com and in-store highlights just how effective online can be when part of a truly integrated marketing ...