01 Dec 2009
| by John Owen
competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ...
about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...
13 Nov 2009
| by Staff
, including the Motorola Droid and Nokia's N900. Apple still trails well behind market leader Nokia, with 39.3 per cent of the global market, but this figure was down on last year, when he had a 42.3 per cent share. By contrast, the second largest manufacturer, BlackBerry, increase its share of the market ...
09 Jun 2009
| by Gareth Jones
3G, will launch in the UK on 19 June. The iPhone has already transformed mobile marketing, but its...of months, so expect prominent offerings from launch. Will it impact mobile marketing? Very much so! 81 ...
29 Apr 2009
| by Elizabeth Clifford-Marsh
LONDON - 3UK is due to launch its first major marketing push in 18 months, utilising a Facebook app...mobile market, challenging government regulation that inhibits competition. "We are challenging ...
06 Apr 2009
| by Andrew McCormick
LONDON - Orange has promoted its digital chief Spencer McHugh to the role of UK brand director...communications at Orange, leading the advertising, media and digital marketing teams. Justin will be leaving ...
in digital marketing and the mobile giant set aside a portion of its 73m marketing budget to do so. Last ...
McHugh currently oversees digital advertising and media in his role as head of brand ...
18 Nov 2008
| by Gareth Jones
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ...
, with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ...
claimed the transition to digital is "inevitable" and said that Orange is plans to invest heavily ...
22 Sep 2008
| by Adam Woods
Orange believes that putting digital at the heart of its brand will allow it to stand out from...that digital will steal considerable budget from above-the-line marketing in the coming years. "It will be our ...
, but to putting it into some cool digital stuff," he says. The brand's Orange Balloon Race and Orange Unlimited site, both developed with Poke, are high-profile examples of its innovative approach to digital ...
25 Oct 2006
| by Philip Buxton
Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital
brands in the UK, conducted by GfK NOP. Only last month ...
which digital brands are most
highly regarded. It gauges respondents' perceptions of digital brands ...
that can be considered genuine digital brands were
taken into account. Thus the online presence of offline ...
25 Oct 2006
of digital agency dare and former chairman
of IPA Digital. John.owen@haynet.com. ...
25 Apr 2006
| by Susie Harwood
Npower has further increased its web marketing budget and plans to treble spend on pay