01 Jun 2009
| by Elizabeth Clifford-Marsh
LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign...reported sales are down by between 12 and 14 per cent this year. Sarah Staughton, head of marketing at P O ...
06 May 2009
| by Dan Leahul
for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ...
said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...
04 Sep 2008
| by Elizabeth Clifford-Marsh
LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ...
pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ...
EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...
14 Mar 2008
| by David White, European operations director, Efficient Frontier
With escalating online marketing costs and the rest of the search engine
market now following Google's opaque bidding model, marketing agencies
cannot continue to throw people at the problem in a bid to boost
pay-per-click campaign value. Indeed, with the entire search engine market now following Google ...
23 Jan 2008
| by Hayley Pinkerfield
LONDON - Strange has won the brief for a large slice of Leger Holidays' online marketing spend...a four-way pitch. It will be managed by Jonathan Boston, who oversees Strange s online marketing for the travel sector. Strange was chosen for its integrated digital capabilities, particularly in creating ...
01 Nov 2007
| by Trevor Clawson
. As things stand at the moment, there are nine digital panels - usually located in escalator wells - and a ...
is transforming the London Underground environment. The network s growing estate of digital panels and LCDs has ...
says. London Underground s roll-out of digital technology reflects developments elsewhere ...
01 Nov 2007
| by Alicia Buller
NYC & Company has invested £1 million in digital advertising for the first phase of a global
01 Aug 2007
| by Hayley Pinkerfield
LONDON - Travelodge is hunting a lead strategic and creative digital agency in the first phase of a.... Newly-appointed sales and marketing director Daniel Heale, previously marketing director at Camelot, will oversee the review and develop the brand s marketing strategy. An agency will be appointed by September ...
connection and a flat screen television with 18 digital channels. Heale said: Annually we drive more than ...
04 Apr 2007
| by Andrew Brady
marketing strategy at launch was to make "flying as
affordable as a pair of jeans". Today, the company ...
to market in the 1990s, competition has
become increasingly fierce. With the company going toe to toe with flag
carriers such as BA, getting its online marketing right is crucial. With this in mind, easyJet ...
29 Sep 2006
| by by Danielle Long
LONDON - Cheapflights has appointed Joe Sikorsky, former British Airways digital marketing manager...digital marketing budget.
In 2005, the brand is believed to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad ...
" following an ongoing management restructure and reorganisation of BA's marketing operations.
Sikorsky ...
