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Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?

competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ... about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...

Google scales back digital book project

LONDON - Google's plans to sell digitised copies of books are to be scaled back after objections to the search giant's deal from European government.

iPhone share of smartphone market hits 17 per cent

, including the Motorola Droid and Nokia's N900. Apple still trails well behind market leader Nokia, with 39.3 per cent of the global market, but this figure was down on last year, when he had a 42.3 per cent share. By contrast, the second largest manufacturer, BlackBerry, increase its share of the market ...

New angel investors out to invest in UK digital start-ups

the likes of Google, DoubleClick and Yahoo! is on the hunt for digital media start-ups in which to invest....Olliver, previously a senior executive at digital firms Klipmart, Yahoo! and DoubleClick. He is joined ... of DoubleClick. Other founders are: Chris Young, chairman and chief executive of Digital Broadcasting Group; Joe ...

COI boss: digital is crucial but we can't boost spend

LONDON - The COI has refused to commit to increasing its digital spend despite outlining plans...as much on digital marketing than it did in 2006, but the former DLKW chief executive told Revolution he ... . However, Lund claimed digital marketing and social media would underpin the government's marketing ... 2008/2009, an increase of 35 per cent. Spend on digital marketing also rose by 84 per cent to 40m ...

Sailor Jerry hands digital work to Elvis

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...

Marketers prefer Facebook to other social sites

LONDON - Facebook is the preferred social network for marketers with more than half of US online...As of April this year, Facebook was marketers' favourite site, with 56.8 per cent of the largest US online retailers maintaining some kind of a presense on the site. It was followed by video-sharing website YouTube, with 41.4 per cent of retailers having a presence, and MySpace, with 28.6 per cent ...

X Factor producer hoping to cash in on digital

, is setting up a new digital division to help make more money from digital properties....Digital. The idea is to create a body that will focus on digital opportunities, both for TalkbackThames ... bespoke digital content and bring television production and online closer together. The division ... digital platforms, as well as across digital licensing, telephony and bespoke online commissions ...

LBi results: profits drop 20 per cent at UK's biggest digital shop

LONDON - LBi, the Conservative Party's digital agency, has reported a 20.7 per cent fall in profit...September 2008. The company, headquartered in Sweden and the UK's biggest digital agency, blamed ... have the opportunity to manage the entire digital channel and thereby improve our quality of earnings ... as the market recovers." LBi is the agency behind the Conservative Party's new campaigning website ...

Commonwealth Games: Dog Digital lands Glasgow 2014 brief

LONDON - Glasgow 2014 has appointed local agency Dog Digital to develop a website and digital...stage. The final site will go live next March. John Donnelly, director of marketing and sponsorship at Glasgow 2014, said: "Dog Digital responded with a consistently high quality and detailed proposal, which left the Organisiing Committee in no doubt that they are our ideal partner agency." Dog Digital ...

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