21 Apr 2004
| by Gavin Sinden, managing director of Digital Marketing Direct
Digital direct marketing can be the most powerful form of commercial communication in the media mix...increases and marketers realise the real value is in getting the detail and integration of strategy ...
advantages that digital technology offers, particularly in terms of cost and immediacy, will transform ROI ...
03 Apr 2002
| by JUSTIN KIRBY, managing director of digital marketing agency DMC
If brands are to fully benefit from viral marketing, they must
combine gripping creative...Microsoft's recent digital-before-TV release of its Xbox ad demonstrated
that viral marketing ...
, make sure you get quantitative as well as
qualitative data. Viral marketing may not be the digital ...
content and clever seeding. And there is now tracking data available
about viral marketing that dispels a ...
18 Sep 2002
| by PAUL GOATER, chief executive at digital marketing agency Elateral
actually help you drive sales and boost the marketing of your business, according to Elateral's Paul Goater..... Unfortunately, these highly flexible and adaptive sales skills are usually supported by generic marketing ...
is at hand through an intranet-based tool that delivers customisable sales and marketing materials, ranging from product brochures and success stories to market documentation, corporate stationery and business ...
03 Jul 2002
| by CARL WHITE, managing director of digital marketing company
ValueClick Europe
Coca-Cola has just overhauled its web site to increase its appeal
to the youth market. But after...football game,
which is entertaining. But a viral marketing opportunity has been missed
by not making ...
to the site directly. If it is designed to showcase Coca-Cola marketing initiatives to young
people ...
-drink brands have a presence on the web aimed at
the youth market. Effective sites get the tone right ...
20 Jul 2006
| by Katy Adelson, digital marketing manager at MSN UK
is
available. The marketer in me wants many more options to promote my film as this
gives me fairly limited ...
excited to see an
offer to sign up to the X-Men III: The Last Stand Podcast Special - the
most digital ...
. As a marketer, I wouldn't pick this web site for my promotions yet. It's
early days for Empire ...
01 Feb 2003
| by CARL WHITE, European managing director of digital marketing firm ValueClick
from it. It focuses on its target market well and is packed with good content. And as part ...
.
Perhaps it misses an opportunity to draw in those beyond its target market here, as it's important ...
.com had a 14.5 per cent market share of visits to snow sports sites and a 16.5 per cent share of page ...
14 Mar 2005
| by Amanda Anthony, digital marketing manager at MSN UK
(%)
market share)
1 www.centerparcs.com 38.78 3.02
2 www.hoseasons.co.uk 20.89 5.96
3 www ...
PAGES BOOKMARKS
(% relative (%)
market share)
1 www.butlinsonline.co.uk 30.63 2.41
2 www ...
31 Jul 2002
| by CARL WHITE, managing director of digital marketing specialist
ValueClick Europe
vacancies arise. Workthing.co.uk pitches itself at the higher end of the market and
offers a vast ...
25 Sep 2002
| by CARL WHITE, managing director of digital marketing specialist ValueClick Europe
ValueClick Europe's Carl White finds the Arsenal site might be more of a commercial vehicle for the club than a mecca for the ardent fan
01 Jun 2004
| by John Owen, planning director of digital agency Dare and chairman of the IPA Digital Marketing Group
What's the toughest thing about operating in a young industry such as digital marketing? Educating...for everyone. To this end, the IPA is about to launch a stage 2 course in digital marketing this summer, which ...
confidential poll of senior digital practitioners across agencies, clients and media owners, my guess ...
-side marketing, it is undeniable that our industry has been hindered by lack of experience, conviction and talent ...
