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Battle of the brands: CNN versus Sky News

12 Oct 2009 | by Mrudula Kodali

Normal 0 0 1 138 790 6 1 970 11.773 0 0 0 Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ...

From brief to browser: KitKat

26 Mar 2009 | by Staff

Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...

 

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