RSPCA unleashes augmented reality elephant
26 Oct 2009 | by Jennifer Whitehead
LONDON - The RSPCA ihas become one of the first charities to use augmented reality in a marketing
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Jobs | Agency Showcase | Ad creativePanasonic unleashes giant pigeon on UK cities
13 Nov 2009 | by Jennifer Whitehead
to promote its new Lumiz ZX-1 digital camera, with has an 8x optical zoom lens....to the 2010 Vancouver Olympic Winter Games. Mark Robinson, head of Lumix marketing at Panasonic, said: "We ...
Search Special Report: Search 2010
17 Oct 2008 | by Adam Woods
to be the main pillars of search marketing strategies over the next two years, writes Adam Woods....once again. As a result, 2008 has been arguably one of the most eventful years the search marketing ... trends in search marketing. Universal, local and mobile are the pillars that, unless an entire industry ... are generated by mobile handsets," says Ailes. "That is a market that has got to where we want to be, so ...
Search Special Report: Battle of the brands
17 Oct 2008 | by Victoria Furness
the depressed car market can best utilise search...., is more pragmatic about why car manufacturers have not cut back on digital marketing. "When it comes ... in the same quarter. The problem is weakness in the US market; in Europe sales were positive in comparison ... ; Ford cut global marketing spend by $200m to $100m in the second quarter, while GM withdrew its planned ...
Search Special Report: 01.01.09 Google BPF ends ... 02.01.09 ... what happens now?
17 Oct 2008 | by Mike Fletcher
for marketers....certainly return to the pitch process. The majority will be digital marketers that have relied ... The consensus among search marketers is that a storm is brewing. On 31 December 2008, a large ... the market to see if switching agencies can lead to improvements in search technology, best practice, ROI ...
Search Special Report: Crisis, what crisis ..
17 Oct 2008 | by Kim Benjamin
of marketing at STA Travel, says brands should use tools such as JavaScript to ensure a message in response ... 't compete with passenger-generated horror stories related to the situation. SMART THINK!NG - How marketers ...
Way2Blue holds on to Paramount work
04 Feb 2008 | by Hayley Pinkerfield
Paramount Pictures has retained Way2Blue as its digital PR agency....The deal, which cements a six-year relationship, will see the agency execute digital press and promotions for all Paramount and DreamWorks films. Upcoming campaigns include work for major releases including Indiana Jones 4, Iron Man, Cloverfield, No Country for Old Men and the DreamWorks animated ...
Waitrose launches first eCRM campaign
04 Feb 2008
email marketing last year....activity, while knowing there was more to do online," said Neil Stead, marketing manager, direct marketing ...
Trailblazer: Perfect match
04 Feb 2008
breakdowns, Stockwood can confirm that Match.com is channelling a "strong proportion" of its marketing budget ... market," he says. "In the next ten years, it will be a completely accepted way to meet partners ... . Mysinglefriend.com has relied entirely on word-of-mouth marketing and viral success. Match.com has a tried ...
Editorial: Monetising Facebook may not work
22 Jan 2008
and thinking about. This year will see digital marketing really come of age. Every brand wants to leverage ... involved, the site had huge potential for porn sites, which have always been at the forefront of digital ...
