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Mortgage Brain push on software upgrade

09 Jul 2007

campaign combining digital and telesales marketing.

Web analytics: Best to merge on and offline

09 Jul 2007 | by Victoria Furness

The link between online and offline activity may be murky to marketers unless they can access...package, we can make the connection between online and offline touch points," he says. Online marketing ... .co.uk, enable it to identify the success of offline marketing initiatives in driving online visits. "The ... Analytics Association (WAA) and Target Marketing. James Sandoval, technology and analytics director ...

Scottish Widows to try out pay-per-call

29 Sep 2006

The financial services company has signed up to pilot the new ad model on Miva's search network. Its digital agency, Zed Media, is planning the three-month campaign. Scottish Widows has used search marketing since last year, which has been successful in driving people to the site. But, the site isn ...

 

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