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Jobs | Agency Showcase | Ad creativeLONDON - eBay has named digital agency Essence to manage its display and editorial accounts across...to stretching ROI targets. Torsten Schuppe, marketing director of eBay in Europe, said: "We are delighted ... their ability to combine strong creative ideas in digital media, with a thorough, analytical approach and to optimise eBay's partnership and display marketing for maximum return on investment." ...
) being generated annually did not match projected ad revenues. But times have changed and the ad market ... ." Mike Teasdale, planning director at Harvest Digital, says that for media owners the sums just don't add ...
The study from TNS and digital ad agency Eyeblaster found that marketers often know what ... . By surveying over 400 senior executives it was revealed that most marketers see the power of digital marketing ... the study. Of the marketers surveyed, 67% cite that they are already running cross channel campaigns, yet ...
actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage ...
ahead of next year's Ashes series through a Facebook-inspired digital campaign...., is behind the drive, along with digital marketing agency Swamp. The ECB is aiming to reach beyond ...
it can work in marketing terms, including the development of guidelines for effective social media ... Salmons has been responsible for setting up EMI's international new media marketing department, where he managed digital campaigns across all territories for musicians ranging from The Beatles to Robbie Williams. ...
increases its influence on our use of web software, search, advertising and ultimately all digital media ...
to drive innovation in digital marketing..... Orange currently spends 13m a year on digital marketing, according to figures from Nielsen. However ... experiments aimed at strengthening its brand online. "We ring-fence a small percentage of our marketing ... marketing investment just to do things that might be cool." The mobile company is also giving the internet ...
with and attract the 18- 24-year-old market, broadening the Gillette Champions campaign to a more youthful audience ...
, Honda s digital marketing manager, said: Digital provides us with an ideal opportunity to bring ... used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ... Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...
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