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MySpace asks fans for help with ad campaign

to submit copy and images that will be broadcast on digital billboards in major cities around the globe....convergence of social media and digital out-of-home advertising is actually happening as a result of Titan's partnership with MySpace." "The ability to create and connect communities through Titan's digital signs ...

Analysis: London Underground goes digital

. As things stand at the moment, there are nine digital panels - usually located in escalator wells - and a ... is transforming the London Underground environment. The network s growing estate of digital panels and LCDs has ... says. London Underground s roll-out of digital technology reflects developments elsewhere ...

Moving on up: Appointment at CBS Outdoor

will work within Alive, CBS Outdoor's dedicated digital division, which pioneers digital advertising

Puma launches first outdoor digital push

LONDON - Sports brand Puma is using outdoor digital media for brand-building activity for the first...Puma is running the outdoor campaign on CBS Outdoor s digital escalator panels, to complement a ... creative executions for the digital outdoor push. Different multi-panel executions, built using elements ... and Tottenham Court Road stations from the 9th April for two weeks. Ben Hornett, marketing communications ...

Ikea enlists Agency.com to build its entire through-the-line push

Ikea has hired a digital agency to develop its entire through-the-line campaign in what is believed...The retail chain appointed Agency.com to design its print and outdoor ads, as well as the digital work; thought to be the first time a digital agency has been appointed as the retained lead agency ... outdoor work for Yell.com last year and brands are increasingly using digital ideas to drive ...

Deals: BMW simulated national driving challenge

The partnership, to push the new BMW X3, will see Titan use its PromoRail concourse sites and Transvision digital billboards to take the new car direct to commuters in train stations, where they can test-drive it and compete against one another. ...

Deals: Clear Channel Outdoor sign deal with Magink Display Technologies

, the digital ink display firm, to launch an outdoor digital ink billboard network in London. Ten

Ribena promo uses digital Tube panels

Ribena is using digital escalator panels in London's Tottenham Court Road Tube station to promote...and the digital panels were selected due to the high volume of people who use Tottenham Court Road station. The push, created by M&C Saatchi with the digital part by M&C's interactive agency Play, launches this week. Matt Gorzkowski, co-founder and client services director at Play, said the digital panels animate ...

EC pan-European drive seeks to educate on climate change

The European Commission is set to roll out the first phase of a major pan-European marketing...The drive incorporates digital, press and poster ads. It will launch on 1 September and run in 25 EC member states in 18 different languages. The digital component will run across the MSN and MTV networks, giving extensive reach in all 25 markets. Interactive ads feature a globe with a thermostat ...

Yell is first to try out GPS ads on buses

The system, launched by Viacom Outdoor across its fleet of buses with digital panels, enables ... -week bursts. They will be supported by ads on Transvision screens at main railway stations and digital bus ... by Yell.com's digital agency, AKQA, which recently saw its remit extended to creating offline ads ...

 

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