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Mp3s on your TV? It's more likely than you think

Normal 0 Normal 0 London-based 7Digital has teamed up with media hard drive ... integrated into Imerge's entertainment systems. Using 7Digital's API (application programming interface), Imerge customers can access over six million mp3 tracks from the 7Digital library, without having to use ...

Battle of the brands - Cadbury vs Ribena

of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ... , digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ... spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ...

TV 3.0

Freeman, digital marketing manager for Honda in the UK. "And we're always looking at mechanisms ... for the IPTV market. For instance, Complete TV specialises in making set-top boxes that render audio/visual content delivered across the internet on a conventional TV screen. Marketing manager Phil Smith argues ...

Thinkbox launches internet TV study

to online TV advertising; and how the online TV advertising market is likely to develop. Thinkbox research ...

Children shape parents' web activity

digital parents ) also engage in a wider range of digital activity, which varies according to the age ... with older children (16 to 18 years old) visit more TV websites. Almost a third (30 per cent) of digital parents are watching film, TV or video clips online, demonstrating the role of digital in family ...

Pearl Drops to run brand integration on new Bebo drama

, brokered by advertising agency Media Therapy, represents the first digital brand integration for Church Dwight, owners of Pearl Drops, Nair, and Arm Hammer, among other personal products. Digital creative ...

IAB appoints Orange man for new regulatory role

data is managed said Wayne Arnold, chairman of IPA Digital and European CEO, Profero. This is being ... and marketers in ensuring it remains a robust and responsible medium. Stringer will lobby for freedom ...

Lastminute, HBOS and COI for Revolution Forum

The exclusive event brings together digital marketers for a series of strategic conference ... , and networking opportunities. Sessions will include Simon Thompson, Lastminute.com s chief marketing officer on the implications of the digital shift for advertisers. HBOS online marketing manager Nicola Riseam will address ...

New media staffing firm deal tackles global skills shortage

LONDON - Global staffing firm Aquent has acquired Pricejamieson to form a major marketing...The deal will make Aquent a leader in the UK media, digital and marketing communications permanent ... handles digital, media and marketing communications recruitment. London-based but operating globally, it operates in new media markets including online, wireless and IPTV, and has grown its digital media ...

Major backers launch interactive TV service

potential to advertisers here. This is an ideal channel for brands to market their products to a highly ...

 

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