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Coke and McDonald's sign up to CoTweet

service and measure the impact of outbound marketing." Earlier this year CoTweet revealed it had raise $1 ...

Email marketing set to 'balloon' over next five years

LONDON - Spam filters be warned, new research predicts the amount email marketing is due to explode...of social email accounts will fuel the use of email by direct marketing professionals, the company said in its annual Email Marketing Forecast. David Daniels, Forrester analyst, said: "By 2014 direct marketers will waste $144m on emails that never reach their primary target. Successful direct marketing pros ...

Tesco embarks on eCRM drive

into online relationship marketing, a Tesco spokesman said. Now that the database has reached the size ... monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...

 

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