Email marketing set to 'balloon' over next five years
18 Jun 2009 | by Dan Leahul
LONDON - Spam filters be warned, new research predicts the amount email marketing is due to explode...of social email accounts will fuel the use of email by direct marketing professionals, the company said in its annual Email Marketing Forecast. David Daniels, Forrester analyst, said: "By 2014 direct marketers will waste $144m on emails that never reach their primary target. Successful direct marketing pros ...







