Google launches display ad exchange
18 Sep 2009 | by Elizabeth Clifford-Marsh
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
BMW and Mercedes test out new video formats
25 Aug 2009 | by Elizabeth Clifford-Marsh
Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...
Digitalis Media expands London headquarters with five new hires
04 Aug 2009 | by Dan Leahul
hires, including a former branding head from Starbucks and Nintendo and former Mindshare/Starcom digital...merchandising at Kelkoo and ran affiliate marketing at eBay. Former head of digital marketing at Bauer Media ... Normal 0 Digitalis Media, which also offers affiliate marketing and customer acquisition ... of digital at Mindshare and Starcom and associate director of the Henley Centre has been named head ...
Digital Window sells, targets Europe
04 Aug 2009 | by Elizabeth Clifford-Marsh
in affiliate network Digital Window Ltd....Digital Window works with companies such as The Hut Group, Clarks, Topman, Swarovski and Nike. Its ... , a product comparison engine. Kevin Brown, Digital Window chief executive will continue to manage ... , but will help Digital Window to expand outside the UK. Axel Springer and PubliGroupe already own Zanox, one ...
Yahoo Microsoft quick facts
29 Jul 2009 | by Dan Leahul
.4 percent in June with Bing (comScore) Yahoo's market share in June was 19.5 per cent, while Google still ...
Clothing brand USC backs start-up digital agency
29 May 2009 | by Andrew McCormick
LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up...USC has handed 7thingsmedia its affiliate marketing account which will now expand to include ... the scale," he said. He also said that the initial focus of 7thingsmedia is affiliate and search marketing ... at affiliate and search, the purest forms of direct marketing. Over the last two or three years I've had a lot ...
Display prices go through the floor
27 Feb 2009 | by Gareth Jones
LONDON - Cost of digital display advertising has fallen by more than a third in the past year...with improvements in targeting from ad servers and publishers to boost the efficiency of their digital marketing ... accountable forms of digital marketing and cheaper TV ads. However, the continued boom in video and rich ... The cost of digital display advertising has fallen by more than a third over the past year due ...
Creative review: Comparethemarket.com
26 Feb 2009 | by Matt Jukes, creative director, Codegent
Broadcasting, Searcys, Skechers, O2 CBS Outdoor. Before Codegent, Jukes worked for Digital Outlook and Spin ... is a huge opportunity for the digital industry to deliver what other sectors cannot: accountability. It will sort the men from the boys - the crunch forces the digital industry to mature," says Jukes. ...
New IAB affiliate chair pledges to educate brands
03 Feb 2009 | by Andrew McCormick
's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector....marketing. "My pitch to the council was to do three things," he said. "Promotion to the wider industry ... for affiliate marketing in the UK and to increase its integrity as an effective online discipline. ...
