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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

Real world furniture store mydeco in virtual deal with PlayStation Home

million users. It has been estimated that the value of the global virtual goods market hits is worth ...

IAB Engage 2009: advertising not paid-for content is the future, claims Microsoft chief

Speaking at IAB Engage 2009, Highfield said while pay models will work for certain types of online content advertising will remain the predominant revenue stream. Outlining his vision for the future of the UK digital industry, Highfield said that the proliferation of cheap netbooks would fuel a boom ...

Online elf craze is back, with added social networking goodness

LONDON - US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing

EA buys Playfish in online gaming move

it will host Playfish in EAi, the company's digital business, which also houses EA Mobile. "Social gaming ...

Coke and McDonald's sign up to CoTweet

service and measure the impact of outbound marketing." Earlier this year CoTweet revealed it had raise $1 ...

Nestle brings Skinny Cow to Facebook

for its marketing activity.

Sherlock Holmes game aims to turn Facebook users into sleuths

, president of Warner Bros. Pictures worldwide marketing, said: "Due to the iconic stature of Sherlock Holmes ...

Marketers prefer Facebook to other social sites

LONDON - Facebook is the preferred social network for marketers with more than half of US online...As of April this year, Facebook was marketers' favourite site, with 56.8 per cent of the largest US online retailers maintaining some kind of a presense on the site. It was followed by video-sharing website YouTube, with 41.4 per cent of retailers having a presence, and MySpace, with 28.6 per cent ...

Revolution's top ten tweeters #13

's the usual list of people to follow in the digital industry. Happy Halloween anyway....@scobleizer Geek and technology enthusiasm from a blogger who grew up in Silicon Valley. @TomGriffola Digital Marketing Bod: SEO, social media, design. Rugby nut: Wales, Ospreys Quins(!). Guitar player, music lover. @shinyashley Social media entrepreneur. Director of Shiny Media ...

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