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Battle of the brands: CNN versus Sky News

Normal 0 0 1 138 790 6 1 970 11.773 0 0 0 Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ...

British Gas approaches agencies for site rebuild

pitch. The move follows the appointment of former HBOS marketer Rick Vlemmiks as marketing director ...

The Revolution Masterclass on usability

With budget cuts pressurising marketers to make their websites stand out, usability is key...marketing budgets are under threat," says Robin Moore, Coast Digital's head of consultancy and client ... Jonathan Williams is head of marketing at Trader Media Group and has 11 years' experience in digital ... online marketing spend at the expense of usability. Converting existing visitors to customers is what ...

 

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